KUALITAS PRODUK, FAKTOR BUDAYA DAN KEPERCAYAAN (TRUST) TERHADAP PERILAKU KONSUMEN PADA PT. HWA LIEN STEEL FACTORY DI KABUPATEN TANGERANG

Siska Mayratih, Kusdianto Kusdianto, Isrok Isrok

Abstract


The purpose of this study was to determine the effect of product quality, cultural factors and trust on consumer behavior at PT. Hwa Lien Steel Factory in Tangerang Regency. The sample in this study was 60 respondents at PT. Hwa Lien Steel Factory. The sampling technique used is probability sampling technique. Primary data collection was obtained from distributing questionnaires and secondary data obtained from companies. The analysis technique used is multiple linear regression analysis using SPSS version 26 software. The results of testing the hypothesis with the t test obtained empirical evidence that the product quality variable has a significant value of 10.773 > 2.003, the cultural factor variable has a significant value equal to the result value t count > t table i.e. 4.490 > 2.003, the trust variable has a significant value equal to the result value tcount > ttable, namely 3.088 > 2.003. It can be concluded that product quality, cultural factors and trust have a significant effect on customer behavior partially. The test results using the F test showed that product quality, cultural factors and trust in consumer behavior with a value of F = 79.152 with a probability significance level (0.000) <0.05. The coefficient of determination obtained is 0.799 . This means that 79.9% of variations in consumer behavior can be explained by variations of the four independent variables, namely product quality, cultural factors and trust. While the remaining 20.4% (100% - 79.9% = 20.1%) is explained by reasons other than the model.

Full Text:

PDF

References


Annas, M., Humairoh, H., & Budi, A. (2023). WHAT INFLUENCES ONLINE TRANSPORTATION CUSTOMERS TO BE SATISFIED IN THE NEW NORMAL?. Dynamic Management Journal, 7(1), 129-143.

Ardiansyah, T. E., Priyatna, E. H., Pambudi, J. E., & Melati, L. R. (2022). PERSEPSI GENERASI MILENIAL TERHADAP PENGGUNAAN APLIKASI MARKETPLACE-SHOPEE. Dynamic Management Journal, 6(2), 69-82.

Ardiansyah, T. E., Setiawan, I. R., & Rahmantika, E. (2020). ANALISIS ETIKA BISNIS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PT. MODERN MULTI KEMASINDO-TANGERANG. Dynamic Management Journal, 4(1).

Budi, A., Priyatna, E. H., & Taufik, R. F. A. N. (2022). PENGARUH PELAYANAN SISTEM ONLINE DAN PROMOSI BERBASIS SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN TIKET BUS BUDIMAN. Dynamic Management Journal, 6(1), 42-54.

Dara, N., & Purnaningsih, N. (2018). Pengaruh Kualitas produk dan Penetapan Harga Pakaian Batik terhadap Minat Beli Pelanggan Pasar Tanah Abang. Dynamic Management Journal, 2(1).

Darojat, I. (2021). Analisis Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan Terhadap Minat Berkunjung Ulang Dengan Kepuasan Pengunjung Sebagai Variabel Intervening (Studi Pada Citra Raya Water World). Dynamic Management Journal, 5(1), 23-37.

Fitria, A. (2022). Pengaruh Brand Image Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Iphone Di Kota Surabaya. SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi, 1(4), 965-980.

Ghozali, Imam, “Aplikasi Analisis Multivariate Dengan Program Spss Ibm Spss 21 Update PLS Regresi” Edisi 7 Badan Penerbit Universitas Diponegoro, Semarang, 2013.

Ghozali, Imam, “Aplikasi Analisis Multivariate Dengan Program Spss” Edisi 4 Badan Penerbit Universitas Diponegoro, Semarang, 2009.

Humairoh, H., Febriani, N., & Annas, M. (2023). Determinasi Minat Beli Ulang Konsumen Pada Aplikasi TikTok. Dynamic Management Journal, 7(1), 71-88.

Komarudin, “Ensiklopedia Manajemen”, 1994.

Kusdi, “Budaya Organisasi Teori, Penelitian, Dan Praktik”: Jakarta, Salemba Empat, 2011.

Perwithasari, R., & Kurniawan, M. (2022). ANALISIS SOSIAL MEDIA INSTAGRAM DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI KOPI BILIK TROPICAL SEPATAN. Dynamic Management Journal, 6(2), 160-174.

Priyatna, E. H., & Agisty, F. (2023). PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP MINAT BELI ULANG PADA E-COMMERCE SOCIOLLA. Dynamic Management Journal, 7(1), 104-113.

Rauf, A. (2022). FAKTOR–FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM KEPUTUSAN MENGGUNAKAN JASA TRANSPORTASI PADA PT. SUMBER JAYA TRANS. Dynamic Management Journal, 6(2), 102-109.

Sugiyono, “Metode Penelitian Kuantitatif, Kualitatif R&D. Bandung : Alfabeta, 2012. Soekamto, Soerjono, ”Teori Peranan” Jakarta; Bumi Aksara, 2002.

Sumarga, H. E., Febrianto, H. G., & Fitriana, A. I. (2022, July). Keputusan pembelian produk umkm kuliner di kota Tangerang: digital marketing dan influencer. In FORUM EKONOMI (Vol. 24, No. 3, pp. 537-546).

Sumarga, H. E., Febrianto, H. G., & Maulana, S. (2021). Faktor-Faktor Yang Berpengaruh Pada Keputusan Pembelian Konsumen Kopi Di Djadjan Koffie. ECOBISMA (Jurnal Ekonomi, Bisnis Dan Manajemen), 8(2), 84-97.

Susiati, A., & Puspitasari, R. (2022). Pengaruh Site Characteristics terhadap e-WOM melalui Customer Satisfaction, e-trust dan e-commitment PADA PENGGUNA APLIKASI situs belanja online “Tokopedia”(Studi kasus Tangerang Raya). Dynamic Management Journal, 6(1), 21-30.

Thofa, Miftah “Pembinaan Organisasi (Proses Diagnosa dan Intervensi)”, Jakarta : Pt. Raja Grafindo Persada, 1997.

Wulandari, Trisna, “Pengaruh Budaya Organisasi Terhadap Perilaku Konsumen (Studi Kasus Inspektorat Jendral Kementrian Keuangan)”. Repository.uinjkt.ac.id, 2017.

Zimbelman, Mark, “Fraud Examination,3rd Edition”. Mason : South Western Cengage Learning, 2006.

Abbas, D. S., Ismail, T., Taqi, M., & Yazid, H. (2022). THE IMPLEMENTATION OF A MANAGEMENT AUDITON HR RECRUITMENT TO ASSESS THE EFFECTIVENESS OF EMPLOYEE PERFORMANCE. Jurnal Riset Akuntansi Kontemporer, 14(2), 243-251.

Abbas, D. S., Ismail, T., Taqi, M., & Yazid, H. (2023). Determinant of company value: evidence manufacturing Company Indonesia. Calitatea, 24(192), 183-189.

Ariyana, A., Enawar, E., Ramdhani, I. S., & Sulaeman, A. (2020). The application of discovery learning models in learning to write descriptive texts. Journal of English Education and Teaching, 4(3), 401-412.

Astakoni, I. M. P., Sariani, N. L. P., Yulistiyono, A., Sutaguna, I. N. T., & Utami, N. M. S. (2022). Spiritual Leadership, Workplace Spirituality and Organizational Commitment; Individual Spirituality as Moderating Variable. ITALIENISCH, 12(2), 620-631.

Goestjahjanti, S. F., Novitasari, D., Hutagalung, D., Asbari, M., & Supono, J. (2020). Impact of talent management, authentic leadership and employee engagement on job satisfaction: Evidence from south east asian industries. Journal of Critical Reviews, 7(19), 67-88.

Gunawan, G. G., Wening, N., Supono, J., Rahayu, P., & Purwanto, A. (2021). Successful Managers and Successful Entrepreneurs as Head of Successful Families in Building a Harmonious Family. PSYCHOLOGY AND EDUCATION, 57(9), 4904-4913.

Hidayat, I., Ismail, T., Taqi, M., & Yulianto, A. S. (2022). Investigating In Disclosure Of Carbon Emissions: Influencing The Elements Using Panel Data. Jurnal Reviu Akuntansi dan Keuangan, 12(3), 721-732.

Immawati, S. A., & Rauf, A. (2020, March). Building satisfaction and loyalty of student users ojek online through the use of it and quality of service in tangerang city. In Journal of Physics: Conference Series (Vol. 1477, No. 7, p. 072004). IOP Publishing.

Joko Supono, Ngadino Surip, Ahmad Hidayat Sutawidjaya, Lenny Christina Nawangsari. (2020). Model of Commitment for Sustainability Indonesian SME’s Performance: A Literature Review. International Journal of Advanced Science and Technology, 29(05), 8772-8784. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/18715

Muharam, H., Chaniago, H., Endraria, E., & Harun, A. B. (2021). E-service quality, customer trust and satisfaction: market place consumer loyalty analysis. Jurnal Minds: Manajemen Ide dan Inspirasi, 8(2), 237-254.

Ong, F., Purwanto, A., Supono, J., Hasna, S., Novitasari, D., & Asbari, M. (2020). Does Quality Management System ISO 9001: 2015 Influence Company Performance? Anwers from Indonesian Tourism Industries. Test Engineering & Management, 83, 24808-24817.

Purwanto, A. (2020). Develop risk and assessment procedure for anticipating COVID-19 in food industries. Journal of Critical Reviews.

Purwanto, A. (2020). Develop risk and assessment procedure for anticipating COVID-19 in food industries. Journal of Critical Reviews.

Purwanto, A. (2020). Effect of compensation and organization commitment on tournover intention with work satisfaction as intervening variable in indonesian industries. Sys Rev Pharm, 11(9), 287-298.

Purwanto, A. (2020). The Relationship of Transformational Leadership, Organizational Justice and Organizational Commitment: a Mediation Effect of Job Satisfaction. Journal of Critical Reviews.

Riyadi, S. (2021). Effect of E-Marketing and E-CRM on E-Loyalty: An Empirical Study on Indonesian Manufactures. Turkish Journal of Physiotherapy and Rehabilitation, 32(3), 5290-5297.

Setyaningrum, R. P., Kholid, M. N., & Susilo, P. (2023). Sustainable SMEs Performance and Green Competitive Advantage: The Role of Green Creativity, Business Independence and Green IT Empowerment. Sustainability, 15(15), 12096.

Subargus, A., Wening, N., Supono, J., & Purwanto, A. (2021). Coping Mechanism of Employee with Anxiety Levels in the COVID-19 Pandemic in Yogyakarta. Turkish Journal of Physiotherapy and Rehabilitation.

Suharti, E., & Ardiansyah, T. E. (2020). Fintech Implementation On The Financial Performance Of Rural Credit Banks. Jurnal Akuntansi, 24(2), 234-249.

Sukirwan, S., Muhtadi, D., Saleh, H., & Warsito, W. (2020). PROFILE OF STUDENTS'JUSTIFICATIONS OF MATHEMATICAL ARGUMENTATION. Infinity Journal, 9(2), 197-212.

Surip, N., Sutawijaya, A. H., Nawangsari, L. C., & Supono, J. (2021). Effect of Organizational Commitmenton the Sustainability Firm Performance of Indonesian SMEs. PSYCHOLOGY AND EDUCATION, 58(2), 6978-6991.

Wamiliana, W., Usman, M., Warsito, W., Warsono, W., & Daoud, J. I. (2020). USING MODIFICATION OF PRIM’S ALGORITHM AND GNU OCTAVE AND TO SOLVE THE MULTIPERIODS INSTALLATION PROBLEM. IIUM Engineering Journal, 21(1), 100-112.

Wulandari, I., & Rauf, A. (2022). Analysis of Social Media Marketing and Product Review on the Marketplace Shopee on Purchase Decisions. Review of Integrative Business and Economics Research, 11, 274-284.

Zatira, D., & Suharti, E. (2022). Determinant Of Corporate Social Responsibility And Its Implication Of Financial Performance. Jurnal Akuntansi, 26(2), 342-357.




DOI: http://dx.doi.org/10.31000/combis.v4i2.7836

Article Metrics

Abstract - 219 PDF - 166

DOI (PDF): http://dx.doi.org/10.31000/combis.v4i2.7836.g3872

Refbacks

  • There are currently no refbacks.



This journal has been indexed in:


googleGarudacrossrefdimention

Tools


        

Office:
Editor of Jurnal Comparative; Ekonomi dan Bisnis UMT, Building F, 3rd Floor, Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa: 08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 

Jurnal Comparative: Ekonomi dan Bisnis © 2021 is licensed under CC BY-SA 4.0