THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, DISCOUNT, LIVE STREAMING SHOPPING, AND PAYMENT METHODS ON IMPULSE BUYING FASHION PRODUCTS ON THE SHOPEE MARKETPLACE. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 6, n. 3, p. 455–470, 2024. DOI: 10.31000/combis.v6i3.11447. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/11447. Acesso em: 26 oct. 2026.