THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, DISCOUNT, LIVE STREAMING SHOPPING, AND PAYMENT METHODS ON IMPULSE BUYING FASHION PRODUCTS ON THE SHOPEE MARKETPLACE

Intan Ferial Hady, Ahmad Izzuddin, Yohanes Gunawan Wibowo

Abstract


This research aims to determine the influence of shopping lifestyle, fashion involvement, discounts, live streaming shopping, and payment methods on Impulse Buying of fashion products on the Shopee Marketplace (case study of Generation Z in Sumbersari District, Jember Regency). The type of research used in this research is quantitative. The population in this study is Generation Z Shopee application users in Sumbersari District, Jember Regency and the sample taken was 155 people with a sampling technique using purposive sampling. Data collection methods are through observation and questionnaires via Google Form. The data analysis used is multiple linear regression, while hypothesis testing uses the t test. The research results show that Shopping Lifestyle, Fashion Engagement, Discounts, Live Streaming Shopping, and Payment Methods have a significant influence on Impulse Buying of fashion products on the Shopee Marketplace. Suggestions for future researchers are adding variables that support measuring Impulse Buying, such as Electronic Word of Mouth (e-WOM) variables and Hedonic Shopping Motivation so that they can provide a broader picture of what factors influence Impulse Buying.

Full Text:

PDF

References


Annur, C. M. (2024). Ini Platform Belanja Online Paling Diminati Konsumen. Data Boks. https://databoks.katadata.co.id/datapublish/2024/03/22/ini-platform-belanja-online-paling-diminati-konsumen-saat-ramadan

Arka, Y. A. P., & Harususilo, Y. E. (2023). Shopee Tetap Mendominasi Pasar E-commerce di Tengah Kehadiran Pemain Baru TikTok Shop. Kompas.Com. https://money.kompas.com/read/2023/06/26/080000426/shopee-tetap-mendominasi-pasar-e-commerce-di-tengah-kehadiran-pemain-baru?page=all

Bangngu, S. G., Fanggidae, R. E., Kurniawaty, M., Fanggidae, R. P. C., Kupang, N. C., Ekonomi, F., Bisnis, D., & Manajemen, P. (2023). Pengaruh Penggunaan Paylater dan Cash On Delivery terhadap Perilaku Impulse Buying Pengguna E-Commerce Shopee di Kota Kupang (The Influence of Using Paylater and Cash On Delivery on the Impulse Buying Behavior of Shopee E-Commerce Users in Kupang City) Ri. Jurnal Bisnis Dan Pemasaran Digital, 2(2), 85–94. https://doi.org/10.35912/JBPD.v2i2.2590

Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: a qualitative exploration of the phenomenon. Qualitative Market Research. An International Journal, 1(2), 99–114. https://doi.org/10.1108/13522759810214271

Dinova Syabani, S. (2023). Pengaruh Live Streaming Shopping Dan Flash Sale Terhadap Pembelian Impulsif Pengguna Shopee Di Kecamatan Jatinegara. Journal of Young Entrepreneurs, 2(4), 88–102. https://ejournal.upnvj.ac.id/index.php/jye

Dkatadata.co.id, & Setyowati, D. (2023). Daftar Produk Terlaris di Shopee, Tokopedia, Blibli hingga Lazada. Dkatadata.Co.Id. https://katadata.co.id/desysetyowati/digital/6423b0483404e/daftar-produk-terlaris-di-shopee-tokopedia-blibli-hingga-lazada

Edwin Japarianto, & Sugiono Sugiharto. (2011). Pengaruh Shopping Life Style Dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya. Jurnal Manajemen Pemasaran, 6(1), 32–41. http://puslit2.petra.ac.id/ejournal/index.php/mar/article/view/18388

Febrianty, P. A., & Yasa, N. N. (2020). The Effect Of The Store’s Atmosphere, Emotional Shopping, And Shopping Lifestyle On Impulse Buying (Study On Miniso Retail Customers In Denpasar City). American Journal of Humanities and Social Sciences Research, 4(11), 38–48. www.ajhssr.com

Foster, & Bob. (2008). Manajemen Ritel. Alfabeta.

Hartanti, D. N., Lestari. Dewi Puji, & Sanjaya, V. F. (2022). Pengaruh Shopping Lifestyle, Discount Dan Promosi Penjualan Terhadap Implusive Buying Produk Di Cordy Butik Bandar Lampung. Keuangan Dan Akuntansi (MEKA), 3(1), 377–384. http://ejurnal.poltekkutaraja.ac.id/index.php/meka

Hasim, M., & Lestari, R. B. (2022). Pengaruh Potongan Harga, Motivasi Belanja Hedonis, E-WOM Dan Gaya Hidup Berbelanja Terhadap Impulse Buying Di Tokopedia. Jurnal Ilmiah Ekonomi Dan Bisnis Universitas Multi Data Palembang, 12(1), 59–69.

Hermansyah, T., Syariah, F. E., Qolbi, N., & Syariah, F. E. (2023). PENGARUH PEMBAYARAN COD ( CASH ON DELIVERY ) TERHADAP MINAT BELI PADA E-COMMERCE SHOPEE. 2(1), 35–42.

Hidayat, R., & Tryanti, I. K. (2018). Pengaruh Fashion Involvement Dan Shopping Lifestyle Terhadap Impulsive Buying Mahasiswa Politeknik Negeri Batam. Journal of Applied Business Administration, 2(2), 174–180. https://doi.org/10.30871/jaba.v2i2.1117

Kotler, Philip, & Keller, K. L. (2012). Manajemen Pemasaran (12th ed.). Erlangga.

Liska, M., & Utami, F. N. (2023). The Influence of Shopping Lifestyle and Discount Prices on Impulsive Buying Through Tiktok Shop Media on Generation Z and Millennials in Jakarta Pengaruh Shopping Lifestyle Dan Harga Diskon Terhadap Impulsive Buying Melalui Media Tiktok Shop. Management Studies and Entrepreneurship Journal, 4(5), 6215–6123. http://journal.yrpipku.com/index.php/msej

Mahmudah, A. R. (2020). PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN DISCOUNT TERHADAP IMPULSE BUYING PADA MAHASISWA PENGUNJUNG RITA PASARAYA WONOSOBO (Studi Kasus pada Mahasiswa Fakultas Ekonomi UNSIQ). Journal of Economic, Business and Engineering (JEBE), 1(2), 290–299. https://doi.org/10.32500/jebe.v1i2.1224

Padmasari, D., & Widyastuti, W. (2022). Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee. Jurnal Ilmu Manajemen, 10(1), 123–135. https://doi.org/10.26740/jim.v10n1.p123-135

Putra, M. R. M., M. Alimul Kabir Albant, Laeli Novita Sari, & Vicky F Sanjaya. (2020). Pengaruh Promosi, Fashion Involvement, Dan Shopping Life Style, Dan Impulse Buying Di E-Commerce Shopee. Revenue : Jurnal Ekonomi Pembangunan Dan Ekonomi Islam, 3(02), 21–29. https://doi.org/10.56998/jr.v3i02.16

Ratnawati, R. (2023). Pengaruh Discount, Live Streamer, dan Customer Trust derhadap Impulse Buying pada Live Streaming Commerce. TECHBUS (Technology, Business and Entrepreneurship), 1(1), 15–22. https://doi.org/10.61245/techbus.v1i1.6

Rossa, A., & Ashfath, F. (2022). Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, Risiko dan Keamanan terhadap Impulse Buying Pengguna SPaylater (Shopee Paylater) di Jadetabek. Seminar Nasional Akuntansi Dan Manajemen …, 1–15. http://prosiding-old.pnj.ac.id/index.php/snampnj/article/view/5518

Savitri, R. R., & Rizal, A. (2024). Buying Among Shopee Users Pengaruh Flash Sale , Live Streaming Dan Electronic Word Of Mouth Terhadap Impulse Buying Pada Pengguna E-Commerce Shopee. 5(1), 1026–1033.

We are Social), Hootsuite, A. D. R. (2023). Hootsuite (We are Social): Indonesian Digital Report 2023. Andi Link. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/




DOI: http://dx.doi.org/10.31000/combis.v6i3.11447

Article Metrics

Abstract - 878 PDF - 895

DOI (PDF): http://dx.doi.org/10.31000/combis.v6i3.11447.g5192

Refbacks

  • There are currently no refbacks.



This journal has been indexed in:



googleGarudacrossrefdimention


Tools



        

Office:
Editor of Jurnal Comparative; Ekonomi dan Bisnis UMT, Building F, 3rd Floor, Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 


Jurnal Comparative: Ekonomi dan Bisnis © 2021 is licensed under CC BY-SA 4.0