THE EFFECT OF CUSTOMER SATISFACTION, BARRIERS TO SWITCHING, AND CUSTOMER TRUST ON CUSTOMER RETENTION AT HERDACAKE BAKERY, PUGER JEMBER DISTRICT. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 6, n. 4, p. 673–680, 2024. DOI: 10.31000/combis.v6i4.12187. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/12187. Acesso em: 27 oct. 2026.