THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, DISCOUNT, LIVE STREAMING SHOPPING, AND PAYMENT METHODS ON IMPULSE BUYING FASHION PRODUCTS ON THE SHOPEE MARKETPLACE. JCEB [Internet]. 2024 Aug. 12 [cited 2026 Oct. 26];6(3):455-70. Available from: https://jurnal.umt.ac.id/index.php/jceb/article/view/11447