PENGARUH PROMOSI , CITRA KOPERASI , DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN JUMLAH ANGGOTA PADA KOPERASI SIMPAN PINJAM
DOI:
https://doi.org/10.31000/jmb.v10i1.4234Abstrak
The purpose of this study was to determine the effect of promotion, the image of cooperatives, and service quality on increasing the number of members in savings and loan cooperatives (a case study of savings and loan cooperatives in Tangerang Regency). With an Associative Quantitative approach. The data analysis method used multiple regression. All populations in this study will be a sample, namely as many as 63 samples. The results of the research are (1) promotion has a significant positive effect on increasing the number of cooperative members (2) the image of the cooperative has no significant negative effect on the increase in the number of cooperative members (3) service quality has a significant and positive effect on increasing the number of cooperative members (4) promotion, the image of the cooperative, the quality of service simultaneously affected the increase in the number of cooperative members by F count 12,551> F table 1.99. The result of the coefficient of determination test showed that the value of Adjusted R Square was 35.9% and the remaining 64.1% was influenced by factors other than the variables examined in this study.
Keywords:Â Promosi , Citra Koperasi , Kualitas Pelayanan, Peningkatan Jumlah Anggota
Referensi
Ariani, Yurike. 2016. “Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Keputusan nasabah untuk menabung pada Bank Rakyat Indonesia Cabang Solokâ€, Jurnal Fakultas Ekonomi, Universitas Bung Hatta Padang.
Chandra S.M Dan M.V.J Tielung. 2015, “Pengaruh Kualitas Pelayanan, Promosi, Dan Lokasi Terhadap Keputusan Konsumen Menggunakan Hotel Baliem Pilamo Di Wamenaâ€. Jurnal Volume III No. 3
Dwi Kresna, Bayu, (2011), “Pengaruh Customer in Service Delivery Terhadap Peningkatan Jumlah Nasabah Pada PT. Bank Sulses Syariah Cab. Makassarâ€, Skripsi, Makassar.
Eliyawati, N,W. Sutjipta, I Gede Setiawan Adi Putra. 2016. “Kualitas Pelayanan dan Tingkat Kepuasan Anggota Koperasi Unit Desa Suraberata Kecamtan Slemadeg Barat. Jurnal Manajemen Agribisnisâ€, Vol. 4, No. 1, Mei 2016. Bali: Universitas Udayana.
Guspul, Ahmad. “Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Nasabah ( Studi Kasus Pada Nasabah Kospin Jasa Cabang Wonosobo). Jurnal PPKM UNSIQ (2014).
Hardiansyah, (2018), “Kualitas Pelayanan Publikâ€, Gava Media, Yogyakarta.
Hasibuan, (2018), “Manajemen Dasar, Pengertian, Dan Masalahâ€, Bumi Aksara.
Hidayat, (2009), “Pengaruh Kualitas Layanan, Kualitas Produk dan Nilai Nasabah Terhadap Kepuasan dan Loyalitas Nasabah Bank Mandiriâ€, Jurnal Manajemen dan Kewirausahaan, Vol.11, (1), Madura.
Juliansyah, (2017), “Metodologi Penelitianâ€, PT. Fajar Interpratama Mandiri.
Keller, Kotler (2018), “Manajemen Pemasaran edisi 13 jilid 1â€.
Partomo, (2009), “Ekonomi Koperasiâ€, Ghalia Indonesia.
Sarwita, (2017), “Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Nasabah Untuk Menabungâ€, Jurnal Ilmiah Manajemen & Akuntansi, Vol.4, (1), Majalengka.
Siregar, (2016), “Pengaruh Promosi dan Lokasi Usaha Terhadap Peningkatan Jumlah Nasabah Produk Giro Wadia’ah di PT.Bank Sumut Cabang Syariah Padangsidimpuanâ€, Jurnal Penelitian Ilmu-ilmu Sosial dan Keislaman, Vol.2, (2), Padangsidimpuan.
Subandi, (2015), “Ekonomi Koperasi (Teori dan Praktik)â€, Alfabeta.
Sugiyono, (2018), “Metodologi Penelitian Kuantitatif, Kualitatif Dan R&Dâ€, Alfabeta. Sulistyorini, Ayu. Pengaruh Biaya Promosi Terhadap Peningkatan Jumlah Nasabah Pada Ksp Sendang Artha Mandiri Kec Wungu Kab. Madiun. Jurnal Equilibrium, Volume 3, Nomor 1, Januari 2015
Susiyanti, Asim, “Pengaruh Citra Koperasi dan Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Karyawan Rumah Sakit Anak dan Bunda (RSAB) Harapan Kita Jakarta†Jurnal Administrasi dan Manajemen Vol.7 No.2 (2017) Swastika, 2005. “Pengaruh Pelayanan Prima (Service Excellence) Terhadap Kepuasan Wungu Kab. Madiun. Jurnal Equilibrium, Volume 3, Nomor 1, Januari 2015
Susiyanti, Asim, “Pengaruh Citra Koperasi dan Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Karyawan Rumah Sakit Anak dan Bunda (RSAB) Harapan Kita Jakarta†Jurnal Administrasi dan Manajemen Vol.7 No.2 (2017)
Swastika, 2005. “Pengaruh Pelayanan Prima (Service Excellence) Terhadap Kepuasan Pelanggan, Jurnal Skripsi Ekonomi, http://jurnalskripsi.com.
Undang-undang Republik Indonesia Nomor 17 Tahun 2012 Tentang Perkoperasian, Citra Umbara, Bandung. Yuliyzar, Ismayudin (2016), “Manajemen Pemasaranâ€, GAN Publishing
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
The Authors submitting a manuscript do so on the understanding that if accepted for publication, the copyright of the article shall be assigned to Indonesian Journal of Law and Policy Studies, Post Graduate in Law Universitas Muhammadiyah Tangerang, Indonesia as the publisher of the journal.
Jurnal Manajemen & Bisnis (JMB) right of first publication with the work simultaneously licensed under  Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Manajemen & Bisnis (JMB). Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Manajemen & Bisnis (JMB). Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).