Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention

Penulis

  • Humairoh Humairoh Universitas Muhammadiyah Tangerang image/svg+xml
  • Mohammad Annas Universitas Multimedia Nusantara image/svg+xml
  • Muhammad Rifqi Universitas Mutimedia Nusantara

DOI:

https://doi.org/10.31000/jmb.v12i1.7903

Abstrak

The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research. The sample used in this study amounted to 96 respondents who were calculated using the Lemeshow formula with a non-probability sampling technique, namely consumers who made purchases at the Kopituh coffee shop. Data were taken using a questionnaire instrument with a survey method using google Forms and analyzed using SPSS software version 26. The results showed that part there was a positive and significant influence on the store atmosphere variable on consumer purchase intention with a t count of 11,042, store location have a positive and significant effect with a t count of 10,717, and e-review had a positive and significant effect on consumer purchase intention with a t count of 10,134, and. Then the store atmosphere, store location, and e-review, variables together or simultaneously have a significant effect of 68,060. While the results of the coefficient of determination (R2) obtained a value of 0.689, meaning that the overall store atmosphere, e-review, and store location variables can explain the contribution of 68.90% to consumer purchase intention, while the remaining 31.10% is explained by other variables that not used in this stud

Referensi

Ardianti, A. N., & Widiartanto, M. A. (2019). Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee . Jurnal Ilmu Administrasi Bisnis, 1–11.

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2019). Marketing: An Introduction (Fourth Edi). Pearson.

Baguna, K. T. J., Lapian, S. L. H. V. J., & Lumanauw, B. (2023). PENGARUH VIRAL MARKETING , STORE ATMOSPHERE , DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN ( STUDI KASUS A51 COFFEE SHOPS MANADO ). EMBA, Jurnal, 11(1), 500–511.

Barry. (2007). Retail management (Edisi Kese). Pearson International Edition. Delgado.

Eun-joo, P., & Yu-jin, J. (2013). Effects of e-reviews on purchase intention for cosmetics. Korean Journal of Human Ecology, 22(2), 343–355.

Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program SPSS. Badan Penerbit Universitas Dipenogoro.

Indra, D., Zahra, H. M., Setiono, S., & Pratama, D. R. P. (2022). Pengaruh E-Rating dan E-Review dengan E-Trust Sebagai Mediasi terhadap Keputusan Pembelian (Studi pada Pengguna Lazada di Dago, Bandung). Ekonomis: Journal of Economics and Business, 6(2), 452. https://doi.org/10.33087/ekonomis.v6i2.568

Kartika, D. M., & Syahputra. (2017). Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Coffee Shop Di Bandung. Jurnal Ecodemica, 1(2), 162–171.

Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management (4th Europe). Pearson Prentice Hall.

Lestari, T., Atmosphere, S., Beli, M., & Pembelian, K. (2022). Pengaruh Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Minat Beli Sebagai Variabel Intervening ( Studi Kasus Pada Kedai Kopi Lain Hati di Grand Galaxy City Bekasi ) The Effect of Product Quality and Store Atmosphere on Purchase. Jurnal Manajemen Dan Perbankan (JUMPA), 9(Juni), 10–24.

Mathur, M. (2014). STORE ATMOSPHERIC FACTORS DRIVING CUSTOMER PURCHASE INTENTION - AN EXPLORATORY STUDY. 6, 111–117.

Prabowo, R. N. L. & R. E. (2022). Analisis Pengaruh Online Customer Review, Online Customer Rating dan Tagline “Gratis Ongkir†terhadap Keputusan Pembelian melalui Marketplace Shopee. Jurnal of Management & Business, 5(c), 306–314.

Pratama, A., & Ardhy, J. (2017). Analisa Persepsi Harga terhadap Minat Beli Ulang melalui Perceived Value pada Hotel X Surabaya. Jurnal Hospitality Dan Manajemen Jasa, 5(2), 278–286.

Rosdiana, R., Haris, I. A., & Suwena, K. R. (2019). Pengaruh Kepercayaan Konsumen Terhadap Minat Beli Produk Pakaian Secara Online. Jurnal Pendidikan Ekonomi Undiksha, 11(1), 318. https://doi.org/10.23887/jjpe.v11i1.20164

Senggetang, V., Mandey, S. L., & Moniharapon, S. (2019). Pengaruh Lokasi, Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado (The Influence Of Location, Promotion And Price Perception To Consumer Purchase On Kawanua Emerald City Manado Housing). Jurnal EMBA, 7(1), 881–890. https://ejournal.unsrat.ac.id/index.php/emba/article/view/22916

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alphabet.

Susanto, A. (2019). Pengaruh Merek, Desain Produk Dan Lokasi Terhadap Minat Beli Konsumen Pada Persebaya Store Gresik. Jurnal Riset Entrepreneurship, 2(2), 62. https://doi.org/10.30587/jre.v2i2.984

Tjiptono, F. (2019). Strategi Pemasaran Prinsip & Penerapan (I). CV. Andi Offset.

Unduhan

File Tambahan

Diterbitkan

2023-03-27

Terbitan

Vol 12 No 1 (2023): JMB : Jurnal Manajemen dan Bisnis

Bagian

Articles

Lisensi

The Authors submitting a manuscript do so on the understanding that if accepted for publication, the copyright of the article shall be assigned to Indonesian Journal of Law and Policy Studies, Post Graduate in Law Universitas Muhammadiyah Tangerang, Indonesia as the publisher of the journal.

Jurnal Manajemen & Bisnis (JMB) right of first publication with the work simultaneously licensed under  Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Manajemen & Bisnis (JMB). Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Manajemen & Bisnis (JMB). Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).