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Volume 12, No 1JMB : Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.31000/jmb.v12i1

Telah Terbit Maret 27, 2023

Deskripsi Terbitan

This Issue has been available online since 27 March 2023 for the regular issue of Journal Manajemen dan Bisnis (JMB) Postgraduate Universitas Muhammadiyah Tangerang. All Articles in this issue were authored/co-authored by 22 Authors from several universities in Indonesia

Articles

  1. Pengaruh Kualitas Produk, Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Angkringan Pule

    Consumer satisfaction is able to have a good impact on businesses so that they can develop properly and get maximum profits. This study aims to explain the influence of product quality, facilities, and service quality on customer satisfaction at Angkringan Pule. This type of research is associative using a quantitative approach, to examine how much influence independent variables exert on dependent variables.. The type of data used is primary data obtained from questionnaires with sampling techniques using accidental sampling. In this study, the data were analyzed using data quality tests (validity test, reliability test), classical assumption test (normality test, multicholinearity test, heteroskedasticity test), multiple linear regression test, hypothesis test (F test and t test), coefficient of determination(R2). The results of this study show that product quality, facilities, and service quality have a positive and significant effect on consumer satisfaction both partially and simultaneously.
  2. Peran Keselamatan dan Kesehatan Kerja Dalam Meningkatkan Kinerja Karyawan Perusahaan PT. Waru Gunung

    Human behavior is the main key to the risk of work accidents. This research has a purpose, namely to find out whether the role of occupational safety and health can affect the performance of employees at the company PT. Waru Gunung. The research used the method used, namely qualitative with descriptive analysis. Data obtained through direct interviews with the manager and employees of PT. Waru Gunung. Thus it can be conculded that the role of occupational safety and health is very influental in improving employee performance at the PT. Waru Gunung company.

  3. Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention

    The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research. The sample used in this study amounted to 96 respondents who were calculated using the Lemeshow formula with a non-probability sampling technique, namely consumers who made purchases at the Kopituh coffee shop. Data were taken using a questionnaire instrument with a survey method using google Forms and analyzed using SPSS software version 26. The results showed that part there was a positive and significant influence on the store atmosphere variable on consumer purchase intention with a t count of 11,042, store location have a positive and significant effect with a t count of 10,717, and e-review had a positive and significant effect on consumer purchase intention with a t count of 10,134, and. Then the store atmosphere, store location, and e-review, variables together or simultaneously have a significant effect of 68,060. While the results of the coefficient of determination (R2) obtained a value of 0.689, meaning that the overall store atmosphere, e-review, and store location variables can explain the contribution of 68.90% to consumer purchase intention, while the remaining 31.10% is explained by other variables that not used in this stud
  4. PENGARUH PELATIHAN PASTRY & BAKERY SECARA ONLINE TERHADAP MINAT KEWIRAUSAHAAN

    This study aims to determine the effect of online pastry & bakery training on entrepreneurial interest during pandemic era.  The research method used is quantitative, using SPSS software for data processing.  The sample used in this study were 105 respondents who had attended online training on making pastries and bread.  Data was collected through a questionnaire made in the form of a google form and shared online.  Researchers will select respondents that are domiciled only in the territory of Indonesia with the object of research being shown to Indonesian people who have attended online pastry and bakery training during the Covid-19 pandemic.  Through the linear regression test, the results showed a significant influence between online pastry and bakery training on entrepreneurial interest. This supports several previous studies that have been conducted by other researchers. The limitation of this study is a small number of samples and only limited to pastry and bakery online training.  This research can be useful for the wider community so that it can generate intentions to entrepreneurship and attending training is a way to be able to enrich the knowledge needed in entrepreneurship.

  5. Pandangan Islam Menggunakan Media Sosial sebagai Sarana Pemasaran Produk Bank Syariah

    Abstract

    Basically, marketing is a method used to invite or recommend a buyer of goods or services offered by a seller. Therefore, sellers implement various marketing ideas and innovations, for example on social media.

    Prophet Muhammad SAW taught his followers to use the Islamic marketing system. However, the marketing system that is applied and commonly used is the traditional marketing system. This is a challenge for us to be able to strengthen and spread Islamic marketing techniques, namely marketing techniques that are in accordance with sharia principles and Islamic religious beliefs.

    Abstrak

    Pada dasarnya pemasaran adalah suatu cara yang digunakan untuk mengajak atau merekomendasikan seorang pembeli barang atau jasa yang ditawarkan oleh seorang penjual. Oleh karena itu, para penjual menerapkan berbagai ide dan inovasi pemasaran, misalnya di media sosial.

    Nabi Muhammad SAW mengajarkan pengikutnya untuk menggunakan sistem pemasaran Islam. Namun, sistem pemasaran yang diterapkan dan umum digunakan adalah sistem pemasaran tradisional. Hal ini menjadi tantangan bagi kami agar dapat memperkuat dan menyebarkan teknik pemasaran yang islami, yaitu teknik pemasaran yang sesuai dengan prinsip syariah dan keyakinan agama Islam.

  6. "Closing the Deal" on the Distributive Negotiation Process

    Negotiations have always been going on in the business world. Distributive negotiation is a strategy in negotiations that results in one party losing in the form of arguments or material. In the distributive negotiation process, there are 5 types of closing deals, namely Providing Alternatives, Closing Assumptions, Separating Differences, Exploding Offers, and Sweeteners. Women agribusiness entrepreneurs in the city of Bogor use alternatives, Bank BNI Syariah Medan uses alternatives, namely PT Freeport Indonesia Uses Sweeteners, and Indonesian Government Glasses Use ExplosOffersffer. A good closing agreement is a closing agreement that is adapted to the situation during the negotiation process.
  7. PERAN AUDITOR TERHADAP PRAKTIK EARNINGS MANIPULATION DI KALANGAN PERUSAHAAN LQ45

    Using the analysis of fraud theory developed by Reskino (2022), this study examines the relationship between employee diff, the big 4 auditors, auditor switching, the ethnic composition of directors on the board, and the ethnic composition of the audit committee on earnings manipulation. 55 samples of company data that were consistently included in the IDX LQ45 list from the Indonesia Stock Exchange (IDX) were used with the purposive sampling method. Using the Modified Jones Model with ROA which is believed to produce a higher adjusted R2 than the Modified Jones Model. The results of the research show that earnings manipulation that earnings manipulation still occurs within the company in the presence or absence of employee diff, auditor switching, Indonesian national board of directors and audit committee. However, the role of the big 4 auditors can reduce earnings manipulation. This research implies that it is hoped that regulators can issue regulations regarding disclosing more non-financial measures in financial statements so that users of financial reports can directly compare financial and non-financial measures. By knowing non-financial indicators in LQ45 companies, it is hoped that they conciseness make appropriate policies to mitigate risk in LQ45 companies.
  8. Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Global Internasional Industries Tangerang

    This study aims to determine the effect of work motivation and work environment on employee performance at PT. Global International Industries Tangerang. This study uses a quantitative approach. The population in this study are employees at PT. Global International Industries Tangerang with a sample of 65 respondents. Sampling technique by method on probability sampling, with the determination of the sample purposive sampling. Data analysis techniques used are t test, f test and regression.

    The results of this study indicate that partially work motivation positive and significant effect on performance indicated by the value of tcount> ttable(8,879 > 1.674) and a significant of 0.000. For the work environment partially has a positive and significant effect on performance indicated by tcount> ttable (15,128 > 1.674) and a significant value of 0.000. Simultaneously work motivation and work environment have a positive and significant effect on performance indicated by the value of Fcount> Ftable(131,237 > 3.15) and a significant value of 0.000. The ability of the independent variables of work motivation and work environment to explain the contribution to performance is 80.9% as shown by the R square of 0.809 while the remaining 19.1% is influenced by other factors. With the value of the multiple linear regression equation Y = 2.255 + 0.231X1+0,729X2.