Annas, Mohammad, Fakultas Bisnis, Universitas Multimedia Nusantara, Indonesia
-
Vol 12, No 2 (2023): JMB : Jurnal Manajemen dan Bisnis - Articles
Gen Z, Gender variabel Dummy: Hedonic Shopping, Lifestyle, Dan Impulse Buying
Abstract PDF
Indexed by:
Jurnal Manajemen dan Bisnis
Pasca Sarjana
Universitas Muhammadiyah Tangerang.
JL. Perintis Kemerdekaan No 1/33, Babakan, Cikokol Kec. Tangerang, Kota Tangerang, 15117, Banten, Indonesia
Email: jmb.pasca@umt.ac.id
Jurnal Manajemen & Bisnis is licensed under a Creative Commons Attribution 4.0 International License.