ANALISA TINGKAT PENERIMAAN PELANGGAN SELULAR TERHADAP LAYANAN SELULAR BERBASIS 3G PADA PELAJAR SMP DI KABUPATEN TANGERANG

Triyono Triyono

Abstract


Thepurposeofthisresearchwastodeterminefactorsinfluencingacceptancelevelof

3GonmobilephonescustomersinKabupaten Tangerang. There arefive constructs compiled into a structuralmodeltoexplain customer acceptancelevelof3G, i.e. perceivedusefulness,perceivedease ofuse,perceivedenjoyment,attitude towards using,andbehavioralintention.Theresearchsubjectisjuniorhighschoolstudents thatusedmobilephones inKabupatenTangerang.Theprocessofdatacollectionused simplerandomsampling methodbyrandomlytakingalljuniorhighschoolstudents. Themethoddataanalysisusedinthisresearchis usingtheregression.Theresulstof thisresearchindicatethatmodelofTAMcanexplainfactorsinfluencingacceptance of usageof 3G. Theresults showed thatthe overallproposed hypothesis was accepted. 

Keywords: mobilephones, 3G, Technology Acceptance Model, students


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DOI: http://dx.doi.org/10.31000/jt.v5i1.334

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