COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS

Daman Sudarman, Djoko Hananto, Dadang Dadang, Diana Hasan

Abstract


The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance.

 


Full Text:

PDF

References


Akhriani M, Fadhilah E, & Kurniasari, FN. 2016. Hubungan Konsumsi Minuman Berpemanis dengan Kejadian Kegemukan pada Remaja di SMP Negeri 1 Bandung. Indonesian Journal of Human Nutrition, 3(1):29–40. doi:10.21776/ub.ijhn.2016.003.01.4.

Barcley A, Sandall P, Shwide-Slavine, C. 2014. The Ultimate Guide to Sugars & Sweeteners : Discover the Taste, Use, Nutrition, Science, and Lore of Everything from Agave Nectar to Xylitol. New York : The Experiment.

Dewi, LAP, Rachmawati, I, & Prabowo, FSA. 2015. Analisis Positioning Franchise Bubble Drink Berdasarkan Persepsi Konsumen Di Kota Bandung. E-Proceeding of Management, 2(3): 2511–2517

Goodman, M., & Dingli, S. (2013). Creativity and Strategic Innovation Management. London: Routledge.

Hoffman, L. D., & Fodor, M. (2010). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review, 5(2), 40-50

Kodama, M. (2018). Developing Strategic Innovation in Large Corporation-The Dynamic Capability View of the Firm. Wiley, 1(1), 221-246

Laban, O. M., & Deya, J. (2019). Strategic Innovation and The Performance of Information Communication Technology Firms in Nairoby Kenya. International Journal of Academic Reserach in Progressive Education and Development, 8(2), 1-24.

Listiorini. 2019. Yuk, Cobain 5 Minuman yang Lagi Hits dan Kekinian di 2020 Ini. diakses 2 Februari 2020. https://bacaterus.com/minuman-yang-lagi-hits/

Lilly, J., & Juma, D. (2014). Influence of Strategic Innovation on Performance of Commercial Banks in Kenya: The Case of Kenya Commercial Bank in Nairobi Country. Europan Journal Bussiness Management, 2(1), 1-19.

Malik, VS, Pan, A, Willett, WC, & Hu, FB. 2013. Sugar-sweetened beverages and weight gain in children and adults : a systematic review and meta-analysis. The American Journal of Clinical Nutrition, 98:1084–1102.

O'Dwyer, M., & Audrey, G. (2018). Value and Alliance Capability and the Formation of Strategic Alliances in SMEs: The Impact of Customer Orientation and Resource Optimisation. Journal of Business Research, 8(7), 58-68.

Stanhope, KL. 2016. Sugar consumption, metabolic disease and obesity: The state of the controversy. Crit Rev Clin Lab Sci, 53(1):52–67.

Sudarman, D., Kartini, D., Helmi, R. A., & Dewi, R. K. (2021). The Effect of Managerial Capabilities, Strategic Alliance and Strategic Innovation on Product Lifecycle Management: A Case Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(6), 407–414.

Varadajan, R. (2018). Inovation, Inovation Strategy and Strategic Innovation. Review of Marketing Research, 1(5), 143-166.




DOI: http://dx.doi.org/10.31000/dmj.v8i1.10407

Article Metrics

Abstract - 330 PDF - 234

Refbacks

  • There are currently no refbacks.


Jurnal ini telah terindeks dalam:


googleGaruda crossref dimention


Office:
Editor of Dynamic Management Journal (DMJ) UMT, Building F, 3rd Floor, Department Management Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa: 08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 

Dynamic management journal is licensed under Attribution-ShareAlike 4.0 International