THE INFLUENCE OF RELIGIUS, PRODUCT KNOWLEDGE, AND HALAL AWARENESS ON INTEREST IN PURCHASING WARDAH HALAL COSMETIC PRODUCTS

Rana Fairus Hanifah, Albari Albari

Abstract


ABSTRAK
Tujuan diadakannya penelitian berikut ialah menemukan pengaruh religiusitas akan minat pembelian produk kosmetik halal yangmana dimediasi oleh pengetahuan produk dan kesadaran halal menggunakan objek penelitian Wardah. Uji hipotesis penelitian berikut mendayagunakan 166 sampel penelitian yang bertempat tinggal di Indonesia, beragama Islam, serta menggunakan produk kosmetik halal Wardah. Teknik pemungutan sampel yang dipergunakan ialah convenience sampling. Teknik analisis penelitian berikut memanfaatkan analisa SEM yang mana diolah dengan aplikasi AMOS versi 24. Pencapaian analisis melalui SEM AMOS menyatakan bahwasanya variabel religiusitas berdampak positif signifikan akan variabel pengetahuan produk. Kemudian, variabel religiusitas berdampak positif akan variabel keinsafan halal. Lalu variabel pengetahuan produk diperoleh hasil yang tidak signifikan dalam mempengaruh variabel kesadaran halal. Selanjutnya, variabel pengetahuan produk dan kesadaran halal membagikan dampak positif signifikan akan variabel peminatan konsumsi. Sementara itu, variabel religiusitas menunjukkan pengaruh yang tidak signifikan dalam mempengaruhi variabel minat beli.

 

ABSTRACT
This research purposely to established the influence of religiosity towards halal cosmetics obtain motive mediated by product knowledge and halal consciousness with Wardah as research object. Hypothesis testing in this study using 166 samples who live in Indonesia, are Muslim, and using halal cosmetic products from Wardah. The sampling methode uses is satisfaction sampling. The analysis methode in this study uses SEM analysis which was cultivate use AMOS version 24 application. The output of the analysis through SEM AMOS show that religiosity include a significant absolute impact on product learning. Religiosity also have a absolute impact towards halal awareness. Then, product knowledge obtained insignificant results in influencing halal awareness. Furthermore, product learning and halal consciousness has absolute impact on obtain significant positive effects on purchase motive. Meanwhile, religiosity shows no significant effect on purchase intention.

 


Full Text:

PDF

References


Albari, & Dewi, S. (2016). the Impact of the Quality of Intrinsic and Extrinsic Attributes in Creating Loyalty and Purchase Intention. Journal of Management and Business, 15(2), 10–23. https://doi.org/10.24123/jmb.v15i2.67

Aji, H. M., Albari, A., Muthohar, M., Sumadi, S., Sigit, M., Muslichah, I., & Hidayat, A. (2021). Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia. Journal of Islamic Accounting and Business Research, 12(1), 1–20. https://doi.org/10.1108/JIABR-05-2020-0136

Astuti, Y., & Asih, D. (2021). Country of Origin, Religiosity and Halal Awareness: A Case Study of Purchase Intention of Korean Food. Journal of Asian Finance, Economics and Business, 8(4), 0413–0421. https://doi.org/10.13106/jafeb.2021.vol8.no4.0413

Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/MRR-01-2014-0022

Ayuningsih, F., & Maftukhah, I. (2020). Management Analysis Journal The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth Article Information. Management Analysis Journal, 9(4). http://maj.unnes.ac.id

Efendi, A. (2020). The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products. Journal of Digital Marketing and Halal Industry, 2(2), 145. https://doi.org/10.21580/jdmhi.2020.2.2.6160

Fathoni, M. A., Suryani, S., & Sumilir, S. (2022). Determinant of Consumer Awareness Toward Halal Food During The Covid-19 Pandemic: Evidence from Indonesia. IQTISHODUNA: Jurnal Ekonomi Islam, 11(1), 67. https://doi.org/10.54471/iqtishoduna.v11i1.1319

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125

Genoveva, G., & Utami, N. N. (2020). the Influence of Brand Image, Halal Label, and Halal Awareness on Customers Purchasing Decision of Halal Cosmetic. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 355. https://doi.org/10.24912/jmieb.v4i2.8381

Ghozali, I. (2017). Model Persamaan Struktural Konsep Dan Aplikasi Dengan Program AMOS 24 (7th ed.). Badan Penerbit Universitas Diponegoro.

Hamdan, H., Issa, Z. M., Abu, N., & Jusoff, K. (2013). Purchasing Decisions among Muslim Consumers of Processed Halal Food Products. Journal of Food Products Marketing, 19(1), 54–61. https://doi.org/10.1080/10454446.2013.724365

Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase intention of foreign products: A study on Bangladeshi consumer perspective. SAGE Open, 5(2), 1–12. https://doi.org/10.1177/2158244015592680

Haro, A. (2018). Determinants of Halal Cosmet-ics Purchase Intention on Indonesian Female Muslim Customer. Journal of Entrepreneurship, Busi-Ness and Economics, 6(1), 78–91. www.scientificia.com

Harun, T. W. R., Rashid, R. A., & Hamed, A. B. (2015). Factors Influencing Products’ Knowledge of Islamic Banking Employees. Journal of Islamic Studies and Culture, 3(1), 23–33. https://doi.org/10.15640/jisc.v3n1a4

Johan, Z. J., & Putit, L. (2016). Conceptualizing the Influences of Knowledge and Religiosity on Islamic Credit Card Compliance. Procedia Economics and Finance, 37(16), 480–487. https://doi.org/10.1016/s2212-5671(16)30155-1

Kusumawati, A., Listyorini, S., Suharyono, & Yulianto, E. (2019). The impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention. Research Journal of Textile and Apparel, 23(4), 269–290. https://doi.org/10.1108/RJTA-04-2019-0014

Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220

Riptiono. (2020). The Deeper of Consumer Knowledge Towards Intention to Purchase Halal Food Products in Indonesia. Revista Espacios, 41(27), 323–332. https://www.revistaespacios.com

Rohmatun, K. I., & Dewi, C. K. (2017). Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Pada Kosmetik Halal Melalui Sikap. Journal Ecodemica, 1(1), 27–35. https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/1420

Sriminarti, N., & Nora, L. (2018). The Role of Product Knowledge and Attitudes toward Purchasing Intentions: The Moderating Effect of Religiosity on Halal Cosmetics. KnE Social Sciences, 3(10), 518. https://doi.org/10.18502/kss.v3i10.3153

Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.

Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27–31.

Albari, & Dewi, S. (2016). the Impact of the Quality of Intrinsic and Extrinsic Attributes in Creating Loyalty and Purchase Intention. Journal of Management and Business, 15(2), 10–23. https://doi.org/10.24123/jmb.v15i2.67

Aji, H. M., Albari, A., Muthohar, M., Sumadi, S., Sigit, M., Muslichah, I., & Hidayat, A. (2021). Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia. Journal of Islamic Accounting and Business Research, 12(1), 1–20. https://doi.org/10.1108/JIABR-05-2020-0136

Astuti, Y., & Asih, D. (2021). Country of Origin, Religiosity and Halal Awareness: A Case Study of Purchase Intention of Korean Food. Journal of Asian Finance, Economics and Business, 8(4), 0413–0421. https://doi.org/10.13106/jafeb.2021.vol8.no4.0413

Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/MRR-01-2014-0022

Ayuningsih, F., & Maftukhah, I. (2020). Management Analysis Journal The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth Article Information. Management Analysis Journal, 9(4). http://maj.unnes.ac.id

Efendi, A. (2020). The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products. Journal of Digital Marketing and Halal Industry, 2(2), 145. https://doi.org/10.21580/jdmhi.2020.2.2.6160

Fathoni, M. A., Suryani, S., & Sumilir, S. (2022). Determinant of Consumer Awareness Toward Halal Food During The Covid-19 Pandemic: Evidence from Indonesia. IQTISHODUNA: Jurnal Ekonomi Islam, 11(1), 67. https://doi.org/10.54471/iqtishoduna.v11i1.1319

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125

Genoveva, G., & Utami, N. N. (2020). the Influence of Brand Image, Halal Label, and Halal Awareness on Customers Purchasing Decision of Halal Cosmetic. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 355. https://doi.org/10.24912/jmieb.v4i2.8381

Ghozali, I. (2017). Model Persamaan Struktural Konsep Dan Aplikasi Dengan Program AMOS 24 (7th ed.). Badan Penerbit Universitas Diponegoro.

Hamdan, H., Issa, Z. M., Abu, N., & Jusoff, K. (2013). Purchasing Decisions among Muslim Consumers of Processed Halal Food Products. Journal of Food Products Marketing, 19(1), 54–61. https://doi.org/10.1080/10454446.2013.724365

Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase intention of foreign products: A study on Bangladeshi consumer perspective. SAGE Open, 5(2), 1–12. https://doi.org/10.1177/2158244015592680

Haro, A. (2018). Determinants of Halal Cosmet-ics Purchase Intention on Indonesian Female Muslim Customer. Journal of Entrepreneurship, Busi-Ness and Economics, 6(1), 78–91. www.scientificia.com

Harun, T. W. R., Rashid, R. A., & Hamed, A. B. (2015). Factors Influencing Products’ Knowledge of Islamic Banking Employees. Journal of Islamic Studies and Culture, 3(1), 23–33. https://doi.org/10.15640/jisc.v3n1a4

Johan, Z. J., & Putit, L. (2016). Conceptualizing the Influences of Knowledge and Religiosity on Islamic Credit Card Compliance. Procedia Economics and Finance, 37(16), 480–487. https://doi.org/10.1016/s2212-5671(16)30155-1

Kusumawati, A., Listyorini, S., Suharyono, & Yulianto, E. (2019). The impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention. Research Journal of Textile and Apparel, 23(4), 269–290. https://doi.org/10.1108/RJTA-04-2019-0014

Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220

Riptiono. (2020). The Deeper of Consumer Knowledge Towards Intention to Purchase Halal Food Products in Indonesia. Revista Espacios, 41(27), 323–332. https://www.revistaespacios.com

Rohmatun, K. I., & Dewi, C. K. (2017). Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Pada Kosmetik Halal Melalui Sikap. Journal Ecodemica, 1(1), 27–35. https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/1420

Sriminarti, N., & Nora, L. (2018). The Role of Product Knowledge and Attitudes toward Purchasing Intentions: The Moderating Effect of Religiosity on Halal Cosmetics. KnE Social Sciences, 3(10), 518. https://doi.org/10.18502/kss.v3i10.3153

Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.

Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27–31.

Wulandari, I., & Rauf, A. (2022). Analysis of Social Media Marketing and Product Review on the Marketplace Shopee on Purchase Decisions. Review of Integrative Business and Economics Research, 11, 274-284.

Immawati, S. A., & Rauf, A. (2023, August). THE IMPACT OF PRODUCT QUALITY AND PSYCHOLOGICAL FACTORS ON CONSUMER PURCHASE DECISIONS PT. BHINEKA MENTARI JAKARTA. In Proceeding of International Conference on Innovations in Social Sciences Education and Engineering (Vol. 3, pp. 082-082).

Immawati, S. A., & Rauf, A. (2023, August). BUILDING GREEN CUSTOMER SATISFACTION THROUGH GREEN PRODUCT INNOVATION AND GREEN CUSTOMER RELATIONSHIP MATAHARI ONLINE IN TANGERANG. In Proceeding of International Conference on Innovations in Social Sciences Education and Engineering (Vol. 3, pp. 081-081).

Rizka, R., & Immawati, S. A. (2023). Building Consumer Purchase Decisions on Natura World Products Through Product Design, Packaging, and Innovation in Tangerang City. INCOSHA, 1, 31-36.

Ora, C. P., & Immawati, S. A. (2023). Price Determination and Self-actualization on Purchase Decisions of Go Green the Body Shop Products at Tangcity Mall. INCOSHA, 1, 43-48.

Elfayasri, E., & Immawati, S. A. (2023). Increasing Tayo Bus Users Through Advertisement Attraction, Product Information and Price Discounts. INCOSHA, 1, 19-24.




DOI: http://dx.doi.org/10.31000/dmj.v7i4.9546

Article Metrics

Abstract - 279 PDF - 192

Refbacks

  • There are currently no refbacks.


Jurnal ini telah terindeks dalam:


googleGaruda crossref dimention


Office:
Editor of Dynamic Management Journal (DMJ) UMT, Building F, 3rd Floor, Department Management Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa: 08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 

Dynamic management journal is licensed under Attribution-ShareAlike 4.0 International