THE INFLUENCE OF DIGITAL MARKETING, PRODUCT CREATIVITY AND SERVICE QUALITY ON MARKETING PERFORMANCE AT PT. CIPTA VARIOUS TASTES (C BEZT EAST JAVA)

Arila Molektuzzahro, Budi Santoso, Feti Fatimah

Abstract


As a developing country, Indonesia is a potential market. New businesses in the food and beverage industry emerged as a result of the Indonesian people's tendency to like fast food. The aim of this research is to identify the factors that influence PT's marketing performance. Cipta Aneka Selera, including digital marketing, product creativity and service quality. It is hoped that this research will be useful as a source of evaluation and information regarding the influence of digital marketing, product creativity and service quality on marketing performance. Therefore, it is hoped that this research will be useful in determining PT's marketing strategy. Create a variety of tastes more effectively. This research uses associative quantitative methods. In this research, the manager of PT. Cipta Aneka Selera throughout East Java was involved. A total of 87 people who answered were taken as a saturated sample. The research results show that digital marketing, product creativity and service quality have a positive and significant effect on PT's marketing performance. Create Various Tastes.


Full Text:

PDF

References


Anwari, A. S., Santoso, B., & Puspitadewi, I. (2022). Analisis Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Pada Mie Galak Bondowoso. Baswara: Jurnal Ekonomi Dan Bisnis, 1(2), 130–136.

ARTAMEVIAH, R. (2022). Bab ii kajian pustaka bab ii kajian pustaka 2.1. Bab Ii Kajian Pustaka 2.1, 12(2004), 6–25.

Chusumastuti, D., Zulfikri, A., & Rukmana, A. Y. (2023). Pengaruh Digital Marketing dan Kompetensi Wirausaha Terhadap Kinerja Pemasaran (Studi ada UMKM di Jawa Barat). Jurnal Bisnis Dan Manajemen West Science, 2(02), 22–32. https://doi.org/10.58812/jbmws.v2i02.334

Day, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing.

Ernawati, F. Y., Sarbullah, S., & Zulkifli, Z. (2021). Analisis Inovasi Produk, Orientasi Pasar Dan Kualitas Layanan Terhadap Kinerja Pemasaran Produk Home Industri Toko Kue Di Ambarawa (Studi Kasus Toko Roti Welldone). Jurnal STIE Semarang, 13(3), 65–85.

Ernawati, S., & Kurniawati, U. (2020). Pengaruh Kreatifitas Produk Dan Inovasi Produk Terhadap Kepuasan Konsumen Di Steak House Noodles. ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 4(1), 112. https://doi.org/10.24269/iso.v4i1.399

Imaliya, Zusroni, Ramadhan, N. (2022). PENGARUH PEMASARAN DIGITAL , DEMOGRAFI , DAN KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA PEMASARAN UPPKS KELOMPOK SUB-BERGAS Abstrak : 2022, 1989–2000.

Kimathi, D. K., Mukulu, E., & Odhiambo, R. (2019). Effect of Digital Marketing on the Performance of MSMES in Kenya. Journal of Marketing and Communication, 2(1), 1–23. https://stratfordjournals.org/journals/index.php/journal-of-marketing/article/view/258

Merakati, I., Rusdarti, & Wahyono. (2017). Pengaruh Orientasi Pasar,Inovasi, Orientansi Kewirausahaan melalui Keunggulan Bersaing Terhadap Kinerja Pemasaran. Journal of Economic Education, 6(2), 114–123.

Mitha Otik, S. D. (2018). Pengaruh Kewirausahaan, Inovasi & Kualitas Pelayanan Terhadap Kinerja Pemasaran Pada Ukm Wedges. Ecopreneur.12, 1(1), 8. https://doi.org/10.51804/econ12.v1i1.189

Mohammad Ubait Hisni, Feti Fatimah, & Gunawan, Y. (2022). Analisis Pengaruh Kualitas Pelayanan, Physical Evidence Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Salon Sheama Glenmore Kabupaten Banyuwangi. Jurnal Penelitian Ilmu Sosial Dan Eksakta, 1(2), 85–97. https://doi.org/10.47134/trilogi.v1i2.13

Mulyono, L. E. H., & Athar, H. S. (2022). The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the COVID-19 Pandemic. Path of Science, 8(10), 3017–3025. https://doi.org/10.22178/pos.86-5

Perizky, A. (2021). Analisis Pengaruh Experiental Marketing terhadap Kepuasan dan Loyalitas Pelanggan di PT Pos Indonesia Pekanbaru. Bahtera Inovasi. https://doi.org/https://doi.org/10.31629/bi.v5i1. 3538

Ramadhani, F., Kusumah, A., & Hardilawati, W. L. (2022). Pengaruh Inovasi Produk, Orientasi Pasar Dan Marketing Digital Terhadap Kinerja Pemasaran Umkm Pada Masa Pandemi Covid-19 Di Pekanbaru. Economics, Accounting and Business Journal, 2(2), 344–354.

Sanosra, A., Satoto, E. B., Ismanto, T., Qomariah, N., & Jember, U. M. (2022). Impact of Service Quality and Promotion on Satisfaction and Loyalty of Visitors to Red Island Tourism Destinations Banyuwangi. Quest Journals Journal of Research in Business and Management, 10(2), 78–86.

Sapti, M. (2019). Metodologi Penelitian. Kemampuan Koneksi Matematis (Tinjauan Terhadap Pendekatan Pembelajaran Savi), 53(9), 1689–1699.

Sri, H. (2022). Pengaruh orientasi pasar, kreativitas dan inovasi produk terhadap kinerja pemasaran UMKM. Jurnal Inspirasi Bisnis Dan Manajemen. http://repository.unida.ac.id/id/eprint/3227

Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif R&D. Alfabeta.

Supit, A. D., Tawas, H. N., & Djemly, W. (2022). Pengaruh Kreativitas Dan Inovasi Terhadap Kinerja Umkm Dengan Kinerja Pemasaran Sebagai Variabel Intervening Di Kabupaten Minahasa the Effect of Creativity and Innovation on Msme Performance With Marketing Performance As an Intervention Variable in Minaha. Jurnal EMBA, 10(4), 2096–2108.

Wardana, F. P., & Mukharomah, W. (2023). Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo. Jurnal Informatika Ekonomi Bisnis, 371–379. https://doi.org/10.37034/infeb.v5i2.558

Widiastuti, T. A., & Djajalaksana, Y. M. (2022). Implementasi dan Analisis Digital Marketing pada Toko Kebutuhan Bayi dan Anak. Jurnal Teknik Informatika Dan Sistem Informasi, 8(1), 119–130. https://doi.org/10.28932/jutisi.v8i1.4249

Yanuar, M. M., Qomariah, N., & Santoso, B. (2017). Dampak kualitas produk, harga, promosi dan kualitas pelayanan terhadap kepuasan pelanggan Optik Marlin cabang Jember. Jurnal Manajemen Dan Bisnis Indonesia, 3(1), 61–80.

Yurico, B., Fatimah, F., & Rahayu, J. (2022). Pengaruh Gaya Hidup, Citra Merek Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Barbershop Den Bagoes Tanggul Jember. Jurnal Mahasiswa Entrepreneurship (JME), 1(11), 2291. https://doi.org/10.36841/jme.v1i11.2535




DOI: http://dx.doi.org/10.31000/combis.v6i3.11466

Article Metrics

Abstract - 189 PDF - 168

DOI (PDF): http://dx.doi.org/10.31000/combis.v6i3.11466.g5415

Refbacks

  • There are currently no refbacks.



This journal has been indexed in:


googleGarudacrossrefdimention

Tools


        

Office:
Editor of Jurnal Comparative; Ekonomi dan Bisnis UMT, Building F, 3rd Floor, Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa: 08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 

Jurnal Comparative: Ekonomi dan Bisnis © 2021 is licensed under CC BY-SA 4.0