.png)
Transformation of Radio Technology in The Digital Age
Abstract
Radio transformation is a step to maintain existence. Innovation and adjustment to the rapid development of new media and exacerbated by the Covid-19 virus pandemic requires radio to transform into the digital era. This article aims to see the existence of RRI in transforming radio media in the digital era and Covid-19. The change of radio to the digital era is a demand in facing the challenges of progress and growth of information. This research uses descriptive qualitative method. The results show that the segmentation of radio listeners in the small category is caused by listeners who prefer and seek social media information. RRI’s strategy to uphold its existence in the digital era is to update technology and cooperation. The transformation carried out during the Covid-19 response period gave rise to an increased character for the information that was broadcast.
Keywords: Transformation, technology, digital, Covid-19
ABSTRAK
Transformasi radio menjadi langkah untuk mempertahankan eksistensi. Inovasi dan penyesuaian dengan perkembangan media baru yang pesat serta diperparah dengan pandemi virus Covid-19 mengaharuskan radio melakukan transformasi ke era digital. Artikel ini bertujuan untuk melihat eksistensi RRI dalam melakukan transformasi media radio di era digital dan Covid-19. Perubahan radio ke era digital merupakan tuntutan dalam menghadapi tantangan kemajuan dan pertumbuhan informasi. Penelitian ini menggunakan metode kualitatif deskriptif. Hasil menunjukkan bahwa segmentasi pendengar radio kategori kecil diakibatkan faktor pendengar yang lebih menyukai dan mencari mencari informasi sosial media. Strategi RRI menegakkan eksistensi di era digital, adalah memperbeharui teknologi dan kerjasama. Traspormasi yang dilakukan selama masa penanggulangan Covid-19 memunculkan karakter yang meningkat terhadap informasi yang disiarkan.
Kata Kunci: Transformasi, teknologi, digital, Covid-19
Full Text:
PDFReferences
Afrizal. (2015). Qualitative Research Methods: An Effort to Support the Use of Qualitative Research in Various Disciplines. PT Raja Grafindo Persada.
Agus, R. (2002). Cybercrime-Understanding and Prevention of Technological Crime. Image of Aditya Bakti.
Ali Zaki. (2009). Tips to Make a Website Without Capital. Elexmedia Komputindo.
Ardianto, Elvinaro., et al. (2007). Mass Communication An Introduction. Rosdakarya Youth.
Astuti, SI (2008). Radio Journalism, Theory and Practice. Media Rekatama Symbiosis.
Atmoko Dwi, B. (2012). Instagram Handbook of Mobile Photography Tips. Our Media.
Biagi, S. (2010). Media/Impact (Introduction to Mass Media). Salemba Humanika.
Budiargo, D. (2015). Communicate Ala Net Generation. PT Elex Media Komputindo.
Burton, G. (2005). Media and Society. treat.
Effendi Gazali et al. (2003). Broadcasting Industry Social Construction: plus References on Public & Community Broadcasting. Department of Communication Science, FISIP UI.
Gushevinalti, G., Suminar, P., & Sunaryanto, H. (2020). Transformation of Communication Characteristics in the Age of Media Convergence. Bricolage : Journal of Masters in Communication Science, 6(01), 083. https://doi.org/10.30813/bricolage.v6i01.2069
Hapsari, D. (2018). Indonesian Society Magazine of Indonesian Social Sciences Table of Contents. Radio Journalism in the Digital Age: Transformations and Challenges, 44, 63.
Harliantara. (2016). On Air to Online Introduction to Radio Broadcasting. Broadcastmagz Publisher.
Hastjarjo, S. (2007). Digital Technology And Broadcasting World. Journal of Mass Communication, 1 No. 1.
IGI. (2020). Survey: 702 Percent of Media Affected by Covid-19. Www. Koran. Tempo. Co.
Innayah. (2017). Educational Radio Streaming: Facilitating Community Education. Technodic Journal, 21, No. 2. https://doi.org/http://dx.doi.org/10.32550/teknodik.v21i2.285
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Jones, S. (1997). Virtual Culture: Identity and Communication in Cybersociety. Sage Publications.
Kirana, DA (2021). Website Accessibility 3 Best Universities in West Sumatra regarding Online Reputation. Industry and Higher Education, 3(1), 1689-1699. http://jurnal.umt.ac.id/index.php/nyimak/article/view/4806/2725
Knight, J. & Alexis, W. (2009). Additional services and information for Convergence. The International Journal of Research into New Media Technologies, 15(1), 5-7.
Lathifah, K., & Ismandianto, I. (2021). Radio Convergence in Maintaining Existence in the Digital Era and Covid-19. Journal of Communication Research, 4(1), 130-142. https://doi.org/10.38194/jurkom.v4i1.215
Littlejohn, SW & KAF (2009). Theories of Human Communication. Salemba.
Ma'rifah, N. (2018). Da'wah Activities Through Media Convergence at Suara Muslim Surabaya. Sunan Ampel State Islamic University, Surabaya.
McQuail.. D. (nd). (2011). Mass Communication Theory. Salemba Humanika.
Moleong, LJ (2005). Qualitative Research Methods. Rosdakarya Youth.
Morissan. (2015). Theory of Individual to Mass Communication. Kencana Perdana Media Group.
Mosco, V. (1996). The Political Economy of Communication. Sage Publications.
Nasrallah, R. (2017). Social Media: Communication, Culture and Sociotechnology Perspectives. Media Rekatama Symbiosis.
Nawawi, H. (2003). Human Resource Management For Competitive Business. Gadjah Mada University Press.
Ningrum, AF, & Adiprasetio, J. (2021). Cirebon Radio: Adaptation of Local Broadcasting Journalism in the Era of Convergence. Journal of the Study of Journalism, 4(2), 147. https://doi.org/10.24198/jkj.v4i2.27825
Noor, HF (2010). Media Economy. Rajawali Press.
Experts.com. (2017). Media Convergence Theory - Types - Barriers. Www.Pakarkomunikasi.Com.
Pavlik, J. (2010). The Impact of Technology on Journalism. Journalism Studies, 1(2), 229-237. https://doi.org/https://doi.org/10.1080/14616700050028226
Rihartono, S. (2015). Broadcast Radio Management Strategy in the Middle of Internet Technology Development. Journal of Prophetic Communication, 8 No. 2.
Romli, AS (2012). Online Journalism (Practical Guide to Managing Online Media). Scholarly Feel.
Sætra, HS (2019). The Tyranny Of Perceived Opinion: Freedom And Information In The Era Of Big Data. Technology in Society. https://doi.org/https://doi.org/10.1016/j.techsoc.2019.101155
Santoso, PY (2018). Integrated Marketing Communication Transformation. Integrated Marketing Communication Transformation, 1(2), 313-326.
sindonews.com. (nd). Association of Indonesian Internet Service Providers Apjii. Www.Sindonews.Com.
Straubhaar, J. & LaRose, R. (2012). Media Now: Understanding Media, Culture, and Technology. Thompson: Wadsworth.
Sugiya, A. (2012). Media Convergence Transformation Strategy. Kompas Daily Grand Strategy Case Study. Thesis.
Tamburaka Apriadi. (2013). Media Literacy: Smart Media Audience Mass Media. King Grafindo Persada.
tirto.id. (2019). Need YouTube and Other Digital Media Supervised? Www. Tirto. Id.
Vincent, A. (2021). Mediamorphosis of Radio Broadcasting on a Drive-in Concert Event during the Pandemic Era. Industry and Higher Education, 3(1), 1689-1699. http://jurnal.umt.ac.id/index.php/nyimak/article/view/4806/2725
Wibowo, F. (2012). Broadcast Radio Program Production Techniques. Grasia Book Publisher..
DOI: http://dx.doi.org/10.31000/nyimak.v6i1.5547
Article Metrics
Abstract - 2100 PDF - 1780Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Nyimak : Journal of Communication
Communication Science Study Program, Faculty of Social and Political Sciences, Universitas Muhammadiyah Tangerang.
Jl.Mayjen Sutoyo No.2 Kota Tangerang, West Java. Provinsi Banten 15111 Indonesia.
nyimak_journal@umt.ac.id
journalnyimak@gmail.com
Nyimak: Journal of Communication already indexed by:
Nyimak: Journal of Communication is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.