Digital Business Journal

Articles

• The Role of AI-Based Content Marketing and User-Generated Content (UGC) on Brand Equity : The Mediating Effect of Value Co-Creation

  Meydy Fauziridwan, Rhis Ogie Dewandaru, Muhammad Aufa Fatih F, Karunia Lestari

  60-68

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• Knowledge Management and Innovative Behavior: The Mediating Role of Innovation in FMCG Firms

  Ignatius Trisna Adi Purwanto, Aburizal Maharsyah, Syarifah Hanoum, Theodosia Yunita Durman

  69-81

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• How Digital Transformation Shapes Employee Competence and Work Behavior?

  Agung Budi

  82-92

  • PDF

• The Impact of Fintech, Inclusion, and Financial Literacy on the Performance of Tangerang Culinary MSMEs

  Hendra Galuh Febrianto, Amalia Indah Fitriana, Mikrad Mikrad, Iin Diah Tasuma Santi

  93-99

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• Determination Green Marketing and Consumer Trust in Kausa Indonesia's MSME Buying Interest

  Abdul Rauf, Eka Hendra Priyatna, Kusdianto Kusdianto, Halimatus Saidah

  100-106

  • PDF