Vol 3, No 1 (2024)

Digital Business Journal

Table of Contents

Articles

ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE
Wawan Setiawan, Nurul Fajriyah
DOI : 10.31000/digibis.v3i1.12348
Abstract views : 383 times | Download PDF - 425 times
PDF
1-10
THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY
Abdul Rauf, Asri Sulasnawati, Achmad Haromain
DOI : 10.31000/digibis.v3i1.12344
Abstract views : 408 times | Download PDF - 499 times
PDF
11-21
THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION
Eka Hendra Priyatna, Rabitha Fazira, Bambang Dwi Chandra, Vicky Ferdian Adi Wibowo
DOI : 10.31000/digibis.v3i1.12345
Abstract views : 489 times | Download PDF - 376 times
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22-34
THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY
Tarto Tarto, Feba Dinova Dex Tovtora S, Isthi Bayu Laras, Reza Rafi Ristiyanto
DOI : 10.31000/digibis.v3i1.12347
Abstract views : 335 times | Download PDF - 450 times
PDF
35-50
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS
Hendi Eka Sumarga, Iwan Setiawan Rofiq, Franky Mahendra Yulianto
DOI : 10.31000/digibis.v3i1.12353
Abstract views : 625 times | Download PDF - 639 times
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51-60