Digital Business Journal

Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of:

  • Digital Marketing
  • Digital Platforms
  • Digital Advertising
  • Digital Entrepreneurship and
  • Industrial Revolution 4.0

This journal is published twice a year, in July and January.

The articles published in this journal cover a wide range of subjects, ranging from the results of special studies on critical conception and evaluation to empirical research—the language used is Indonesian and English. Ekonika already has a printed ISSN, and online ISSN for ISSN (Online) 2963-8585. This journal is registered in the Crossref system with Digital Object Identifier (DOI) 10.31000/digibis.

 

ONLINE SUBMISSION

All papers are expected to follow the house-style and the author should provide contact information (e-mail and phone number) for the purpose of communicating about the paper. The paper should be submitted through the online submission system.

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Need a Username/Password? GO TO REGISTRATION or, please GO TO ONLINE SUBMISSION for more information.

If there is any problem with online submission, please email contact us (Subject: Name - Problem Online Submission).


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Vol 4, No 1 (2025)

Table of Contents

Articles

Implementation of Social Media Influencers in Building Brand Image at Courtyard by Marriott Bali Nusa Dua Resort
Ni Ketut Manohara Raditya Ningsih, I Nyoman Winia, Ni Luh Eka Armoni, Elvira Septevany
DOI : 10.31000/digibis.v4i1.13849
Abstract views : 26 times | Download PDF - 8 times
PDF
1-11
Determinants of Smartphone Purchase Decisions: The Role of Product Quality, Price Perception, Brand Image, and Lifestyle Among Management Students
Eko Narto, Muh Hasan, Agung Daud
DOI : 10.31000/digibis.v4i1.14514
Abstract views : 12 times | Download PDF - 4 times
PDF
12-23
Integration of Financial Literacy and Psychology: An Analysis of the Influence of Locus of Control on the Effectiveness of Generation Z Financial Management in Tangerang City
Amalia Indah Fitriana, Mikrad Mikrad, Randi Febri Yoga
DOI : 10.31000/digibis.v4i1.14516
Abstract views : 4 times | Download PDF - 4 times
PDF
24-39
Determinants Of Online Purchase Intention For Halal Cosmetic Products: Green Brand Perception, Halal Certification, And Digital Word-Of-Mouth
Abdul Rauf, Hamdani Hamdani, Muhamad Syahrul Raihan
DOI : 10.31000/digibis.v4i1.14520
Abstract views : 4 times | Download PDF - 4 times
PDF
40-49
Integrasi Video Marketing sebagai Strategi Meningkatkan Penjualan. Brand Awareness, dan Retensi Pelanggan
Feba Dinova Dex Tovtora S, Fitria Madaniah Prasetyo, Eka Hendra Priyatna
DOI : 10.31000/digibis.v4i1.14542
Abstract views : 28 times | Download PDF - 4 times PDF - 4 times
PDF PDF
50-59