Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of:
- Digital Marketing
- Digital Platforms
- Digital Advertising
- Digital Entrepreneurship and
- Industrial Revolution 4.0
This journal is published twice a year, in July and January.
The articles published in this journal cover a wide range of subjects, ranging from the results of special studies on critical conception and evaluation to empirical research—the language used is Indonesian and English. Ekonika already has a printed ISSN, and online ISSN for ISSN (Online) 2963-8585. This journal is registered in the Crossref system with Digital Object Identifier (DOI) 10.31000/digibis.
ONLINE SUBMISSION
All papers are expected to follow the house-style and the author should provide contact information (e-mail and phone number) for the purpose of communicating about the paper. The paper should be submitted through the online submission system.
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Vol 2, No 2 (2024): Digital Business Journal
Table of Contents
Articles
THE EFFECT OF FINTECH PAYMENT AND FINANCIAL LITERACY ON EMPLOYEES' FINANCIAL BEHAVIOR
DOI : 10.31000/digibis.v2i2.10647
Abstract views : 231 times | Download PDF - 93 times |
72-86
|
THE INFLUENCE OF BRAND EQUITY, STORE ATTRIBUTES AND MARKETING DIRECTORS ON PURCHASING DECISIONS
DOI : 10.31000/digibis.v2i2.10580
Abstract views : 172 times | Download PDF - 103 times |
87-97
|
THE INFLUENCE OF DIGITAL MARKETING AND GREEN PROMOTION ON THE DECISION TO PURCHASE TOYOTA RAIZE
DOI : 10.31000/digibis.v2i2.10578
Abstract views : 172 times | Download PDF - 188 times |
98-111
|
DIGITAL MARKETING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION
DOI : 10.31000/digibis.v2i2.10586
Abstract views : 233 times | Download PDF - 100 times |
112-120
|
THE INFLUENCE OF ONLINE PROMOTIONS AND PRICE PERCEPTIONS ON THE PURCHASING DECISIONS OF MS GLOW USERS AT UNIVERSITY OF MUHAMMADIYAH TANGERANG
DOI : 10.31000/digibis.v2i2.10460
Abstract views : 104 times | Download PDF - 128 times |
121-133
|