Digital Business Journal

Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of:

  • Digital Marketing
  • Digital Platforms
  • Digital Advertising
  • Digital Entrepreneurship and
  • Industrial Revolution 4.0

This journal is published twice a year, in July and January.

The articles published in this journal cover a wide range of subjects, ranging from the results of special studies on critical conception and evaluation to empirical research—the language used is Indonesian and English. Ekonika already has a printed ISSN, and online ISSN for ISSN (Online) 2963-8585. This journal is registered in the Crossref system with Digital Object Identifier (DOI) 10.31000/digibis.

 

ONLINE SUBMISSION

All papers are expected to follow the house-style and the author should provide contact information (e-mail and phone number) for the purpose of communicating about the paper. The paper should be submitted through the online submission system.

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Need a Username/Password? GO TO REGISTRATION or, please GO TO ONLINE SUBMISSION for more information.

If there is any problem with online submission, please email contact us (Subject: Name - Problem Online Submission).


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Vol 2, No 2 (2024): Digital Business Journal

Table of Contents

Articles

THE EFFECT OF FINTECH PAYMENT AND FINANCIAL LITERACY ON EMPLOYEES' FINANCIAL BEHAVIOR
Andi Kusuma Negara, Dede Sunaryo
DOI : 10.31000/digibis.v2i2.10647
Abstract views : 236 times | Download PDF - 101 times
PDF
72-86
THE INFLUENCE OF BRAND EQUITY, STORE ATTRIBUTES AND MARKETING DIRECTORS ON PURCHASING DECISIONS
Muhammad Iqbal Baitullah, Ilma Darojat, Muhammad Abdul Rosyid
DOI : 10.31000/digibis.v2i2.10580
Abstract views : 195 times | Download PDF - 116 times
PDF
87-97
THE INFLUENCE OF DIGITAL MARKETING AND GREEN PROMOTION ON THE DECISION TO PURCHASE TOYOTA RAIZE
Abdul Rauf, Feba Dinova Dex Tovtora S, Aldi Sopiyan
DOI : 10.31000/digibis.v2i2.10578
Abstract views : 178 times | Download PDF - 231 times
PDF
98-111
DIGITAL MARKETING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION
Eko Narto, Usnul Hotimah
DOI : 10.31000/digibis.v2i2.10586
Abstract views : 240 times | Download PDF - 110 times
PDF
112-120
THE INFLUENCE OF ONLINE PROMOTIONS AND PRICE PERCEPTIONS ON THE PURCHASING DECISIONS OF MS GLOW USERS AT UNIVERSITY OF MUHAMMADIYAH TANGERANG
Eka Hendra Priyatna, Dewi Rahmawati, Kusdianto Kusdianto
DOI : 10.31000/digibis.v2i2.10460
Abstract views : 128 times | Download PDF - 150 times
PDF
121-133