QUALITY OF EXPERIENCE IN MODERATE LIFESTYLE, BRAND AWARENESS AND QUALITY OF TASTE ON REPURCHASE INTENTION

Riska Amelia, Surya Bintarti

Abstract


This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.

Full Text:

PDF

References


Aeni, N. (2021). Pandemi COVID-19: Dampak Kesehatan, Ekonomi, & Sosial. Jurnal Litbang: Media Informasi Penelitian, Pengembangan Dan IPTEK, 17(1), 17–34. https://doi.org/10.33658/jl.v17i1.249

Bintarti, S., & Kurniawan, E. N. (2017). A Study of Revisit Intention : Experiential Quality and Image of Muara Beting Tourism Site in Bekasi District. XX(2), 521–537.

Citra, B. H., & Astuti, S. R. T. (2022). Pengaruh Keragaman Produk dan Promosi Penjualan Terhadap Minat Beli Ulang di Toko Online Lazada dengan Kepuasan Konsumen Sebagai Variabel Intervening. Diponegoro Journal of Management, 11(2), 1–15. https://ejournal3.undip.ac.id/index.php/djom/index

Desti. (2021). PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG SMARTPHONE OPPO. Jurnal Ilmiah Akuntansi Dan Keuangan, 04(01), 27–39.

Eltonia, N., & Hayuningtias, K. A. (2022). Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Le Minerale 600ml di Kota …. Jurnal Mirai Management, 6(2), 250–256.

https://journal.stieamkop.ac.id/index.php/mirai/article/view/1938%0Ahttps://journal.stieamkop.ac.id/index.php/mirai/article/download/1938/1277

Ghozali, I. (2021). Konsep, Teknik dan aplikasi menggunakan SMARTPLS 4.0.

Hapsari, A. Y., Rianti, I., Ramadhan, S., Fauziyyah, S. A., & Putri, S. A. (2020). Life Style, Knowledge And Dinescape Impact On Repurchase Intention (Case Study Of The Implementation Of Health Protocols In Restaurant“X”, Bandung City). Journal Of Archaeology Of Egypt/Egyptology, 17(10), 3868. https://nasional.kontan.co.id/

Hariyanto, Arief, M. Y., & Praja, Y. (2020). PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO F3 SITUBONDO. Suparyanto Dan Rosad (2015, 5(3), 248–253.

Heryanto, B., & Juwarni, D. (2019). Analysis of Brand Awareness and Perceived Quality on Repurchase Intention of Indonesian Insurance Companies. 383(Icss), 484–489.

Katubi. (2020). ANALISIS GAYA HIDUP, BINTANG IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA KONSUMEN ONLINE SHOPEE (Studi Kasus Dilakukan pada Mahasiswa Universitas Islam Batik Surakarta Fakultas Ekonomi Prodi Manajemen). Smooting: Jurnal Penelitian Dan Kajian Ilmiah Fakultas Ekonomi Universitas Surakarta, 18(3), 203–219.

Kusumasari, S., Aloysia, & Pawenang, S. (2020). Repurchase Intention Ditinjau Dari Brand Image, Brand Trust Dan Lifestyle. Repurchase Intention ………, 21(2), 99–107.

Langga, A., Kusumawati, A., & Alhabsji, T. (2020). Intensive distribution and sales promotion for improving customer-based brand equity (CBBE), re-purchase intention and word-of-mouth (WOM).

Journal Of Economic and Administrative Sciences, 37(4), 577–595.

https://doi.org/https://doi.org/10.1108/JEAS-03-2019-0041

Made, M. (2021). THE EFFECT OF PRICE PERCEPTION , PRODUCT QUALITY , AND SERVICE QUALITY ON REPURCHASE INTENTION Made

Mahendrayanti , I Made Wardana. American Journal of Humanities and Social Sciences Research (AJHSSR), 1, 182–188.

Maulana, A. Z., & Sukresna, I. M. (2022). Pengaruh Kualitas Produk, Kepuasan Pelanggan Dan Word Of Mouth Terhadap Minat Beli Ulang Konsumen (Studi: Pada Pelanggan Produk Roti Que Bread Di Kota Bogor). Diponegoro Journal Of Management, 11(1), 1–15.

Meysyahdamay, & Tobing, F. B. (2019). Analisis Brand Equity, Brand Awareness, Dan Attitude Terhadap Purchase Intention Air Minum Dalam Kemasan Merek Le Minerale (Studi Kasus Mahasiswa Di Universitas Kristen Indonesia). Fundamental Management Journal, 4(1), 67–78.

Mokoginta, F. A. A., Tumbuan, W. J. F. A., & Saerang, R. T. (2022). THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY ON REPURCHASE INTENTION AT KOPI KENANGAN MANADO TOWN SQUARE Jurnal EMBA Vol . 9 No . 3 Juli 2022 , Hal . 660-668. 9(3), 660–668.

Nugraheni, N. P., Istiatin, & Sarsono. (2020). MINAT BELI ULANG DITINJAU DARI SIKAP, GAYA HIDUP DAN PERSEPSI KEBERMANFAATAN (Studi Kasus Konsumen Luwes Gentan). IImu Ilmiah Edunomika, 04(02), 701–709.

Nurlaely, R., . O. S. T., & . H. S. (2019). Brand awareness as predictors of repurchase intention: Brand attitude as a moderator. Advances in Social Sciences Research Journal, 6(2). https://doi.org/10.14738/assrj.62.6264

Pasaribu, J. F., Suyono, J., & Elisabeth, D. R. (2019). The Impact of Lifestyle , Brand Awareness , Product Quality , on Purchasing Decisions And Repurchase Intention Products for East Java & Co. 2(2), 137–145.

Rimiyati, H., & Azmi, T. K. (2022). International Journal of Social Science And Human Research The Influence of Perceived E-Service Quality , Promotional Mix , Brand Awareness and Online Repurchase Intention. 05(11), 5107–5114. https://doi.org/10.47191/ijsshr/v5-i11-40

Rizki, E. F., Juliati, R., & Praharjo, A. (2021). The Effect of Product Quality and Service Quality on Repurchasing Intention. Jamanika (Jurnal Manajemen Bisnis Dan Kewirausahaan, 1(4). https://doi.org/10.22219/jamanika.v1i4.19407

sehat le minerale. (n.d.). sehatleminerale (2022). Retrieved November 30, 2022, from https://sehatleminerale.com/

Sudayo, T., Saefuloh, D., & Kunci, K. (n.d.). Persepsi Kualitas , dan Loyalitas Merek Terhadap Minat Beli Studi Kasus : Merek Nokia. 841–850.

Tae, B. E., & Bessie, J. L. D. (2021). Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Minat Membeli Ulang (Repurchase Intention) (Survei Pada Pelanggan the Kings Resto Kupang). Jurnal Transformatif, 10(1), 27–45.

Tang, S. A., & Maro, Y. (2022). INTEREST, THE EFFECT OF ADVERTISING ON ONLINE SITES AND LIFESTYLE IN THE ERA OF DIGITAL ON REPURCHASING. International Journal of Multidisciplinary Research and Literature IJOMRAL, 293–306.

Therok, F. A., Saerang, D. P. E., Wangke, S. J. C., Therok, F. A., Saerang, D. P. E., & Wangke, S. J. C. (2021). the Influence of Lifestyle, Servicescape, and Food Quality on Customer Revisit Intention At Decade Coffee Shop. Jurnal EMBA, 9(3), 1423–1432.

Werdiastuti, P. E., & Agustiono, A. (2022). The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic. Asian Management and Business Review, 2(2), 193–206. https://doi.org/10.20885/ambr.vol2.iss2.art7

Wijaksono, D., & Ali, H. (2019). Model Repurchase Intentions: Analysis of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty (Case Study Private Label on Store Alfamidi In Tangerang). Saudi Journal of Humanities and Social Sciences, 4(5), 371–380. https://doi.org/10.21276/sjhss.2019.4.5.10

Yosef Evandro, E. & T. F. (2021). PENGARUH IMPLEMENTASI DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG PADA KAFE KISAH KITA NGOPI. 1(2), 3.

Zahroh, S. F., & Arimbawa, I. G. (2022). The Effect of Service Quality , Product Quality and Lifestyle on Repurchases Intention on Optical Nusa – Gedangan Sidoarjo. 3(1), 1–9.




DOI: http://dx.doi.org/10.31000/dmj.v7i3.8712

Article Metrics

Abstract - 1050 PDF - 829

Refbacks

  • There are currently no refbacks.


Jurnal ini telah terindeks dalam:


googleGaruda crossref dimention


Office:
Editor of Dynamic Management Journal (DMJ) UMT, Building F, 3rd Floor, Department Management Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa: 08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 

Dynamic management journal is licensed under Attribution-ShareAlike 4.0 International