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Penolakan Publik terhadap Program Wisata Halal Danau Toba
Abstract
Program wisata halal sebenarnya sangat positif apabila diimplementasikan dalam rangka meningkatkan kunjungan baik wisatawan lokal maupun mancanegara. Namun demikian, masyarakat di sekitar kawasan wisata Danau Toba menolak rencana program wisata halal yang digulirkan pemerintah daerah. Penelitian ini bertujuan untuk mengetahui penyebab penolakan masyarakat terhadap pencanangan wisata halal yang digagas oleh pemerintah daerah. Menggunakan pendekatan deskriptif kualitatif, penelitian ini menggunakan studi literatur sebagai teknik pengumpulan data. Hasil penelitian menunjukkan: (1) pemerintah daerah tidak sepenuhnya memahami tradisi (kearifan lokal) yang hidup pada masayarakat di sekitar kawasan wisata Danau Toba; dan (2) meskipun dimensi logos sudah diterapkan dengan mengajukan argumentasi yang memadai, namun dua dimensi lainnya, yaitu ethos dan pathos belum diterapkan dengan maksimal sehingga menghambat proses komunikasi yang berlangsung.
Kata kunci: Ethos, pathos, logos, wisata halal, Danau Toba
ABSTRACT
Halal tourism program is actually very positive if implemented in order to increase visits by both local and foreign tourists. However, the community around Danau Toba rejected halal tourism program planned by the local government. This study aims to determine the cause of public rejection of the launching of halal tourism which was initiated by the local government. Using a qualitative descriptive approach, this study uses literature studies as a data collection technique. The results showed: (1) the local government did not fully understand the tradition (local wisdom) that lived in the communities around Danau Toba area; and (2) although the logos dimension has been applied by submitting thw adequate arguments, two other dimensions, namely ethos and pathos, have not been applied to the maximum so that it inhibits the ongoing communication process.
Keywords: Ethos, pathos, logos, halal tourism, Danau Toba
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DOI: http://dx.doi.org/10.31000/nyimak.v4i1.2224
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