Vol 4, No 1 (2025)

Table of Contents

Articles

Implementation of Social Media Influencers in Building Brand Image at Courtyard by Marriott Bali Nusa Dua Resort
Ni Ketut Manohara Raditya Ningsih, I Nyoman Winia, Ni Luh Eka Armoni, Elvira Septevany
DOI : 10.31000/digibis.v4i1.13849
Abstract views : 42 times | Download PDF - 12 times
PDF
1-11
Determinants of Smartphone Purchase Decisions: The Role of Product Quality, Price Perception, Brand Image, and Lifestyle Among Management Students
Eko Narto, Muh Hasan, Agung Daud
DOI : 10.31000/digibis.v4i1.14514
Abstract views : 16 times | Download PDF - 4 times
PDF
12-23
Integration of Financial Literacy and Psychology: An Analysis of the Influence of Locus of Control on the Effectiveness of Generation Z Financial Management in Tangerang City
Amalia Indah Fitriana, Mikrad Mikrad, Randi Febri Yoga
DOI : 10.31000/digibis.v4i1.14516
Abstract views : 8 times | Download PDF - 4 times
PDF
24-39
Determinants Of Online Purchase Intention For Halal Cosmetic Products: Green Brand Perception, Halal Certification, And Digital Word-Of-Mouth
Abdul Rauf, Hamdani Hamdani, Muhamad Syahrul Raihan
DOI : 10.31000/digibis.v4i1.14520
Abstract views : 8 times | Download PDF - 4 times
PDF
40-49
Integrasi Video Marketing sebagai Strategi Meningkatkan Penjualan. Brand Awareness, dan Retensi Pelanggan
Feba Dinova Dex Tovtora S, Fitria Madaniah Prasetyo, Eka Hendra Priyatna
DOI : 10.31000/digibis.v4i1.14542
Abstract views : 32 times | Download PDF - 4 times PDF - 4 times
PDF PDF
50-59