Digital Business Journal

Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of:

  • Digital Marketing
  • Digital Platforms
  • Digital Advertising
  • Digital Entrepreneurship and
  • Industrial Revolution 4.0

This journal is published twice a year, in July and January.

The articles published in this journal cover a wide range of subjects, ranging from the results of special studies on critical conception and evaluation to empirical research—the language used is Indonesian and English. Ekonika already has a printed ISSN, and online ISSN for ISSN (Online) 2963-8585. This journal is registered in the Crossref system with Digital Object Identifier (DOI) 10.31000/digibis.

 

ONLINE SUBMISSION

All papers are expected to follow the house-style and the author should provide contact information (e-mail and phone number) for the purpose of communicating about the paper. The paper should be submitted through the online submission system.

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Need a Username/Password? GO TO REGISTRATION or, please GO TO ONLINE SUBMISSION for more information.

If there is any problem with online submission, please email contact us (Subject: Name - Problem Online Submission).


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Vol 3, No 1 (2024): Digital Business Journal

Table of Contents

Articles

ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE
Wawan Setiawan, Nurul Fajriyah
DOI : 10.31000/digibis.v3i1.12348
Abstract views : 231 times | Download PDF - 296 times
PDF
1-10
THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY
Abdul Rauf, Asri Sulasnawati, Achmad Haromain
DOI : 10.31000/digibis.v3i1.12344
Abstract views : 236 times | Download PDF - 224 times
PDF
11-21
THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION
Eka Hendra Priyatna, Rabitha Fazira, Bambang Dwi Chandra
DOI : 10.31000/digibis.v3i1.12345
Abstract views : 301 times | Download PDF - 294 times
PDF
22-34
THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY
Tarto Tarto, Feba Dinova Dex Tovtora S, Isthi Bayu Laras
DOI : 10.31000/digibis.v3i1.12347
Abstract views : 186 times | Download PDF - 166 times
PDF
35-50
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS
Hendi Eka Sumarga, Iwan Setiawan Rofiq, Franky Mahendra Yulianto
DOI : 10.31000/digibis.v3i1.12353
Abstract views : 278 times | Download PDF - 262 times
PDF
51-60