Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of:
- Digital Marketing
- Digital Platforms
- Digital Advertising
- Digital Entrepreneurship and
- Industrial Revolution 4.0
This journal is published twice a year, in July and January.
The articles published in this journal cover a wide range of subjects, ranging from the results of special studies on critical conception and evaluation to empirical research—the language used is Indonesian and English. Ekonika already has a printed ISSN, and online ISSN for ISSN (Online) 2963-8585. This journal is registered in the Crossref system with Digital Object Identifier (DOI) 10.31000/digibis.
ONLINE SUBMISSION
All papers are expected to follow the house-style and the author should provide contact information (e-mail and phone number) for the purpose of communicating about the paper. The paper should be submitted through the online submission system.
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Vol 3, No 1 (2024): Digital Business Journal
Table of Contents
Articles
ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE
DOI : 10.31000/digibis.v3i1.12348
Abstract views : 304 times | Download PDF - 381 times |
1-10
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THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY
DOI : 10.31000/digibis.v3i1.12344
Abstract views : 315 times | Download PDF - 323 times |
11-21
|
THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION
DOI : 10.31000/digibis.v3i1.12345
Abstract views : 370 times | Download PDF - 328 times |
22-34
|
THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY
DOI : 10.31000/digibis.v3i1.12347
Abstract views : 215 times | Download PDF - 200 times |
35-50
|
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS
DOI : 10.31000/digibis.v3i1.12353
Abstract views : 383 times | Download PDF - 416 times |
51-60
|