DIGIBIS: Digital Business Journal

DIGIBIS  Digital Business Journal merupakan Jurnal pada Program Studi Bisnis Digital Fakultas  Ekonomi dan Bisnis Universitas Muhammadiyah Tangerang hadir untuk mewadahi kajian ilmiah dan penelitian yang meliputi Pemasaran Digital, Platform Digital, Iklan Digital, Kewirausahaan Digital dan Revolusi Industri 4.0.

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Call Paper

 
Call For Papers We invite unpublished, original theoretical or empirical research papers, review papers, case studies from researchers/developers/industry experts/academicians for publication in DIGIBIS: Digital Business Journal. Authors are required to follow the submission guideline in DIGIBIS: Digital Business Journal format  
Posted: 2022-08-04
 
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Vol 1, No 1 (2022): DIGIBIS Digital Business Journal

Table of Contents

Articles

MINAT MENGGUNAKAN DOMPET DIGITAL OVO: KEMUDAHAN PENGGUNAAN DAN KEPUASAN PELANGGAN
Ernawati Dewi, Januar Eky Pambudi, Eka Hendra Priyatna
DOI : 10.31000/digibis.v1i1.6598
Abstract views : 57 times | Download PDF - 12 times
PDF
1-13
PERKEMBANGAN UMKM DENGAN FINANCIAL TECHNOLOGY DAN DIGITAL MARKETING SEBAGAI VARIABEL PREDIKTOR
Mikrad Mikrad, Agung Budi, Amalia Indah Fitriana
DOI : 10.31000/digibis.v1i1.6599
Abstract views : 42 times | Download PDF - 1 times
PDF
14-25
PROPERTY PRODUCT PURCHASE DECISION ANALYSIS WITH DIGITAL MARKETING AND BRAND TRUST APPROACH
R. Fatia Aisyah Nanda Taufik, Hendra Galuh Febrianto
DOI : 10.31000/digibis.v1i1.6600
Abstract views : 48 times | Download PDF - 4 times
PDF
26-38
ANALISIS DIGITAL MARKETING DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE
Feba Dinova Dex Tovtora S, Abdul Rauf, Dhea Zatira
DOI : 10.31000/digibis.v1i1.6601
Abstract views : 58 times | Download PDF - 7 times
PDF
39-51
ANALISIS FITUR LAYANAN DAN KEAMANAN TERHADAP PENGGUNAAN DOMPET DIGITAL (SHOPEE PAY)
Wawan Setiawan, Dede Sunaryo
DOI : 10.31000/digibis.v1i1.6602
Abstract views : 44 times | Download PDF - 10 times
PDF
52-63