Vol 2, No 2 (2024)

Digital Business Journal

Table of Contents

Articles

THE EFFECT OF FINTECH PAYMENT AND FINANCIAL LITERACY ON EMPLOYEES' FINANCIAL BEHAVIOR
Andi Kusuma Negara, Dede Sunaryo
DOI : 10.31000/digibis.v2i2.10647
Abstract views : 1209 times | Download PDF - 1618 times
PDF
72-86
THE INFLUENCE OF BRAND EQUITY, STORE ATTRIBUTES AND MARKETING DIRECTORS ON PURCHASING DECISIONS
Muhammad Iqbal Baitullah, Ilma Darojat, Muhammad Abdul Rosyid
DOI : 10.31000/digibis.v2i2.10580
Abstract views : 1064 times | Download PDF - 582 times
PDF
87-97
THE INFLUENCE OF DIGITAL MARKETING AND GREEN PROMOTION ON THE DECISION TO PURCHASE TOYOTA RAIZE
Abdul Rauf, Feba Dinova Dex Tovtora S, Aldi Sopiyan
DOI : 10.31000/digibis.v2i2.10578
Abstract views : 1312 times | Download PDF - 3828 times
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98-111
DIGITAL MARKETING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION
Eko Narto, Usnul Hotimah
DOI : 10.31000/digibis.v2i2.10586
Abstract views : 1169 times | Download PDF - 1942 times
PDF
112-120
THE INFLUENCE OF ONLINE PROMOTIONS AND PRICE PERCEPTIONS ON THE PURCHASING DECISIONS OF MS GLOW USERS AT UNIVERSITY OF MUHAMMADIYAH TANGERANG
Eka Hendra Priyatna, Dewi Rahmawati, Kusdianto Kusdianto
DOI : 10.31000/digibis.v2i2.10460
Abstract views : 784 times | Download PDF - 1919 times
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121-133