Vol 3, No 1 (2024)

Digital Business Journal

Table of Contents

Articles

ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE
Wawan Setiawan, Nurul Fajriyah
DOI : 10.31000/digibis.v3i1.12348
Abstract views : 706 times | Download PDF - 816 times
PDF
1-10
THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY
Abdul Rauf, Asri Sulasnawati, Achmad Haromain
DOI : 10.31000/digibis.v3i1.12344
Abstract views : 688 times | Download PDF - 1061 times
PDF
11-21
THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION
Eka Hendra Priyatna, Rabitha Fazira, Bambang Dwi Chandra, Vicky Ferdian Adi Wibowo
DOI : 10.31000/digibis.v3i1.12345
Abstract views : 1219 times | Download PDF - 1124 times
PDF
22-34
THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY
Tarto Tarto, Feba Dinova Dex Tovtora S, Isthi Bayu Laras, Reza Rafi Ristiyanto
DOI : 10.31000/digibis.v3i1.12347
Abstract views : 619 times | Download PDF - 857 times
PDF
35-50
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS
Hendi Eka Sumarga, Iwan Setiawan Rofiq, Franky Mahendra Yulianto
DOI : 10.31000/digibis.v3i1.12353
Abstract views : 845 times | Download PDF - 1044 times
PDF
51-60