Vol 3, No 1 (2024)

Digital Business Journal

Table of Contents

Articles

ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE
Wawan Setiawan, Nurul Fajriyah
DOI : 10.31000/digibis.v3i1.12348
Abstract views : 736 times | Download PDF - 875 times
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1-10
THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY
Abdul Rauf, Asri Sulasnawati, Achmad Haromain
DOI : 10.31000/digibis.v3i1.12344
Abstract views : 780 times | Download PDF - 1114 times
PDF
11-21
THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION
Eka Hendra Priyatna, Rabitha Fazira, Bambang Dwi Chandra, Vicky Ferdian Adi Wibowo
DOI : 10.31000/digibis.v3i1.12345
Abstract views : 1328 times | Download PDF - 1254 times
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22-34
THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY
Tarto Tarto, Feba Dinova Dex Tovtora S, Isthi Bayu Laras, Reza Rafi Ristiyanto
DOI : 10.31000/digibis.v3i1.12347
Abstract views : 660 times | Download PDF - 922 times
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35-50
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS
Hendi Eka Sumarga, Iwan Setiawan Rofiq, Franky Mahendra Yulianto
DOI : 10.31000/digibis.v3i1.12353
Abstract views : 870 times | Download PDF - 1205 times
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51-60