INSTAGRAM-BASED ARABIC MICROLEARNING: CONTENT MAPPING, PEDAGOGICAL PATTERNS, AND ENGAGEMENT ANALYSIS OF @KURSUS_ARAB_ALAZHAR
DOI:
https://doi.org/10.31000/2my26b49Keywords:
Arabic learning, @kursus_arab_alazhar, Instagram, MicrolearningAbstract
This study investigates Instagram-based Arabic language learning practices through a content mapping and engagement analysis of 50 posts uploaded by the account @kursus_arab_alazhar. Using qualitative content analysis, this research categorizes content types, instructional materials, presentation strategies, and audience engagement patterns. The findings reveal that Arabic microlearning on Instagram is predominantly delivered through Reels and Carousel formats, with speaking skills, vocabulary, and grammar (nahwu) constituting the primary instructional focus. Engagement was strongly associated with emotionally contextualized topics, relatable real-life themes, dramatization, and interactive calls to action. Notably, grammar content achieved the highest engagement when presented through theatrical and narrative-based visualization, suggesting that pedagogical presentation may be more influential than content complexity in social media learning environments. Based on these findings, this study proposes the Contextualized Expressive Microlearning Model (CEMM), a conceptual model that integrates emotional contextualization, expressive dramatization, embedded practice, interaction-driven design, and platform-adaptive content delivery. The study extends microlearning scholarship by demonstrating how social media affordances can be leveraged to transform complex language-learning content into highly engaging learning experiences and contributes to the emerging field of digital Arabic pedagogy.
References
Akmal, M. (2025, October 22). Simak Tren Pengguna Instagram di Indonesia 2018-2025. Retrieved 11 November 2025, from GoodStats website: https://data.goodstats.id/statistic/simak-tren-pengguna-instagram-di-indonesia-2018-2025-DfCfH#google_vignette
Alias, N. F., & Abdul Razak, R. (2023). Exploring The Pedagogical Aspects of Microlearning in Educational Settings: A Systematic Literature Review. Malaysian Journal of Learning and Instruction, 20. https://doi.org/10.32890/mjli2023.20.2.3
Asifah, A., & Hendra, F. (2023). Penggunaan Instagram dalam Pembelajaran Istima’ pada Mahasiswa Sastra Arab UIN Jakarta. Berajah Journal, 3(2), 285–294. https://doi.org/10.47353/bj.v3i2.225
Aslan, E. (2024). Bite-sized language teaching in the digital wild: Relational pedagogy and micro-celebrity English teachers on Instagram. System, 121, 103238. https://doi.org/10.1016/j.system.2024.103238
Audina, N. A., & Muassomah, M. (2020). Instagram: Alternatif Media dalam Pengembangan Maharah Al-Kitabah. Al-Ta’rib : Jurnal Ilmiah Program Studi Pendidikan Bahasa Arab IAIN Palangka Raya, 8(1), 77–90. https://doi.org/10.23971/altarib.v8i1.1986
Beste, T. (2023). Knowledge Transfer in a Project-Based Organization Through Microlearning on Cost-Efficiency. The Journal of Applied Behavioral Science, 59(2), 288–313. https://doi.org/10.1177/00218863211033096
Bojorquez Robles, L. P., & Curisinche Rojas, D. H. (2024). Microlearning en redes sociales en la educación superior: Una revisión de la literatura (Microlearning in social media in higher education: a review of the literature). Zenodo, 2. https://doi.org/10.5281/ZENODO.12629625
Buchem, I., & amelmann, H. (2010). Microlearning: A strategy for ongoing professional development. eLearning Papers, 21, 1–15.
Carvalho, V. H. R., Amorim, D. G., Amorim, R. J. R., & Bitencourt, R. B. (2021). Considerations on the Use of Instagram as a Pedagogical Tool under the View of Contextualized Education. Creative Education, 12(07), 1679–1691. https://doi.org/10.4236/ce.2021.127128
Denojean-Mairet, M., López-Pernas, S., Agbo, F. J., & Tedre, M. (2024). A literature review on the integration of microlearning and social media. Smart Learning Environments, 11(1), 46. https://doi.org/10.1186/s40561-024-00334-5
Farhang, Q., Hashemi, S. S. A., & Ghorianfar, S. M. (2023). Lesson Plan and Its Importance in Teaching Process. International Journal of Current Science Research and Review, 06(08). https://doi.org/10.47191/ijcsrr/V6-i8-57
Fidan, M. (2023). The effects of microlearning-supported flipped classroom on pre-service teachers’ learning performance, motivation and engagement. Education and Information Technologies, 28(10), 12687–12714. https://doi.org/10.1007/s10639-023-11639-2
Fuadah, S. (2020). Penggunaan Media Instagram @Nahwu_Pediadalam Mahārah Al Qira’ah dan Mahārah Al Kitabah MahasiswaBahasa Arab. Studi Arab, 11(2), 137–151.
Ghasia, M. A., & Rutatola, E. P. (2021). Contextualizing Micro-learning Deployment: An evaluation report of platforms for the higher education institutions in Tanzania. International Journal of Education and Development Using Information and Communication Technology, 17(1).
Grevtseva, Y., Willems, J., & Adachi, C. (2017). Social media as a tool for microlearning in the context of higher education. In A. Skaržauskienė & N. Gudelienė (Eds), Proceedings of the 4th European Conference on Social Media (pp. 131–139). Reading, UK: Academic Conferences & Publishing Inter Ltd.
Habibi, W. R. S., Fauji, I., & Hamzah, H. (2024). Analisis Konten Pembelajaran Bahasa Arab pada Platform Media Sosial Instagram / Analysis of Arabic Language Learning Content on the Instagram Social Media Platform. Loghat Arabi : Jurnal Bahasa Arab Dan Pendidikan Bahasa Arab, 5(2), 351. https://doi.org/10.36915/la.v5i2.308
Hamzah, M. A., Mufidah, N., Muhammad, N. A., & Boy, L. (2025). Analisis Manajemen Konten Bahasa Arab pada Akun Instagram Berdasarkan Teori The Circular Model of Some. Jurnal Manajemen Pendidikan (JMP), 10(3). https://doi.org/https://doi.org/10.34125/jmp.v10i3.698
Hasani, M. M., Zainuddin, Z., & Hamdani, B. (2025). The Influence of Intagram Reels on English Vocabulary Acquisition among English Learners. International Journal of English Education and Linguistics (IJoEEL), 7(1), 139–146. https://doi.org/10.33650/ijoeel.v7i1.11295
Hug, T. (2005). Micro Learning and Narration. Presented at the The Fourth Media in Transition conference. Cambridge: MIT. Retrieved from https://www.researchgate.net/publication/237558117_Micro_Learning_and_Narration_Exploring_possibilities_of_utilization_of_narrations_and_storytelling_for_the_designing_of_micro_units_and_didactical_micro-learning_arrangements
Kasenberg, T. (2018). Just One Thing – Microlearning A Practitioners Guide. Canada: Guidingstar Communication & Consulting.
Kemp, S. (2025, March 12). Instagram Users, Stats, Data & Trends for 2025. Retrieved 11 November 2025, from Datareportal website: https://datareportal.com/essential-instagram-stats
Mahajan, M. (2025). Microlearning: Integrating Psychology, Technology and Pedagogical Innovation". International Journal of Educational Research and Development. International Journal of Educational Research and Development, 7(3).
Monib, W. K., Qazi, A., & Apong, R. A. (2025). Microlearning beyond boundaries: A systematic review and a novel framework for improving learning outcomes. Heliyon, 11(2), e41413. https://doi.org/10.1016/j.heliyon.2024.e41413
Muiz, Abd., Nurmuzib, M. A., & Purnama, B. B. (2025). Analisis Penerapan dan Implikasi Pembelajaran Bahasa Arab Berdasarkan Prinsip Teori Kognitif Multimedia di Akun Sosial Media Instagram @Arabicwithenes. El-Tsaqafah : Jurnal Jurusan PBA, 24(1), 55–76. https://doi.org/10.20414/tsaqafah.v24i1.11279
Nasution, A. K. P. (2023). Instagram in English Language Learning: A Systematic Literature Review. Journal of Linguistics, Literature, and Language Teaching (JLLLT), 3(1), 33–52. https://doi.org/10.37249/jlllt.v3i1.708
Nema, P., Srivastava, R., Bhalla, R., & Chakarboty, A. (2023). Impact of social media distraction on student evaluation of teacher effectiveness. International Journal of Educational Management, 37(2), 300–313. https://doi.org/10.1108/IJEM-10-2022-0389
Nisak. (2020). Penggunaan Instagram Sebagai Media Pembelajaran dalam Meningkatkan Prestasi Belajar Bahasa Arab Maharah Kalam MTs Sabilul Muttaqin Mojokerto. Al-Muttaqin : Jurnal Studi, Sosial, Dan Ekonomi, 1(2), 110–119. https://doi.org/10.63230/almuttaqin.v1i2.19
Osaigbovo, I. I., & Iwegim, C. F. (2018). Instagram: A niche for microlearning of undergraduate medical microbiology. African Journal of Health Professions Education, 10(2), 75. https://doi.org/10.7196/AJHPE.2018.v10i2.1057
Quba, A. A., & Abu Guba, M. N. (2025). Using Social Media to Teach English in KSA. Journal of Curriculum and Teaching, 14(3), 342. https://doi.org/10.5430/jct.v14n3p342
Rahmawati, S. U., Aisyah, S. N., Mufidza, S., & Umbar, K. (2024). Analisis Konten Instagram @alazharcenterpare dalam Pembelajaran Bahasa Arab Online. Ukazh: Journal of Arabic Studies, 5(1), 20–30. https://doi.org/10.37274/ukazh.v5i1.895
Robles, H., Jimeno, M., Villalba, K., Mardini, I., Viloria-Nuñez, C., & Florian, W. (2023). Design of a micro-learning framework and mobile application using design-based research. PeerJ Computer Science, 9, e1223. https://doi.org/10.7717/peerj-cs.1223
Shabadurai, Y., Chua, F.-F., & Lim, T.-Y. (2022). Investigating the Employees‘ Perspectives and Experiences of Microlearning Content Design for Online Training. International Journal of Information and Education Technology, 12(8), 786–793. https://doi.org/10.18178/ijiet.2022.12.8.1685
Silva, E. S., Costa, W. P. D., Lima, J. C. D., & Ferreira, J. C. (2025). Contribution of Microlearning in Basic Education: A Systematic Review. Education Sciences, 15(3), 302. https://doi.org/10.3390/educsci15030302
Sulfikar, S. & Nurul Fawzani. (2023). Pemanfaatan Instagram dalam Meningkatkan Penguasaan Mufradat Mahasiswa. Jurnal Tahsinia, 4(1), 19–27. https://doi.org/10.57171/jt.v4i1.337
Sung, A., Leong, K., & Lee, C. (2023). A study of learners’ interactive preference on multimedia microlearning. Journal of Work-Applied Management, 15(1), 96–119. https://doi.org/10.1108/JWAM-01-2022-0007
Suranto, M. A., & Gumiandari, S. (2024). Efektivitas Instagram sebagai Media Pembelajaran Mufradat Berbasis Literasi Digital pada Mahasiswa Pendidikan Bahasaarab IAIN Syekh Nurjati Cirebon. Jurnal Pendidikan Dan Keguruan, 2(1).
Tennyson, C., & Smallheer, B. (2021). Using Social Media for Microlearning in Nurse Practitioner Education. Nurse Educator, 46(5), 316–316. https://doi.org/10.1097/NNE.0000000000000998
Thomas, V. L., Chavez, M., Browne, E. N., & Minnis, A. M. (2020). Instagram as a tool for study engagement and community building among adolescents: A social media pilot study. DIGITAL HEALTH, 6, 2055207620904548. https://doi.org/10.1177/2055207620904548
Wijaya, M., & Rismawati, R. S. Y. (2023). Pembelajaran Bahasa Arab berbantuan Media Instagram Untuk Meningkatkan Minat Belajar Siswa Madrasah Tsanawiyah. Jurnal Educatio FKIP UNMA, 9(2), 817–825. https://doi.org/10.31949/educatio.v9i2.5080
Downloads
Published
Issue
Section
License
Copyright (c) 2026 A. Syahid Robbani, Qaem Aulassyahied, Dara Safina Darmayana, Muhammad Fahmi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Al-Muyassar: Journal of Arabic Education is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Al-Muyassar: Journal of Arabic Education agree to the following terms:
- Copyright Retention: Authors retain the copyright of their work without any restrictions.
- Publishing Rights: Authors retain the right to publish and distribute their work without any restrictions.
- License Agreement: By publishing with Al-Muyassar: Journal of Arabic Education, authors agree that their work will be licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA). This license allows others to share and adapt the work, provided that appropriate credit is given, any changes are indicated, and the new creations are licensed under the same terms.
